Virtual Analysis Assignment | Online Assignment

I want to check the grammar. and every change you do put it in another color also check the rubric if everything is ok

Who Need a Cash Today; American Express Advertisement

Most people see a credit card as free money; the money they didn’t have before is now available. Advertisement of a credit card makes people think that way when they promote for their credit card with all those features; those people fail to realize that they are getting debt over debt and ending with debt that is longer than the previous one. Companies are getting revenue for every purchase that costumers are doing, so an advertising credit card is a profitable deal of small cost to doing big business. In 1960, American Express, one of the famous companies in America, start a new way of using money through a new method called a credit card. The ad starts with a snapshot of their card, and then they put phrases “with a card like this who need cash? At the bottom of the ad, they write the features of the cards. For example, sign and fly to any place around the world, take a loan, pay later, and do everything regarding entertainment. They also put the snapshot of Miami, and at the bottom, they put the logo of the American Express. The new ad targets many audiences; however, the focus on frequent travelers, families who spend their vacation in other countries, and Businessmen who work outside their country. Because of the benefit of this card works for the people who spend time outside their country. By publishing this advertisement, the company wants to attract consumers to their new method of paying and how they are more develops than the other companies. Besides, they want to show that their deals are not weak, like other competitors. This visual ad is effective because of language that appeals to their viewer’s sentiments, the repetition of the company’s name American Express, and logo, and with emphasizing privileges that the company grants to its client.

First of all, American Express in their print ad uses realistic content. Such as their text, they use some features like easy pay, accessible everywhere, and cashless. Firstly, one credit card let you sign and fly to any place in the world, so by mention that people will think about the place that they want to travelers, and how they will spend their time there; at that time their thought about the card will be on reflection of their Pleasure. Also, their way of thinking at that time was people who have a card are rich because the card position was like jewelry and who have this card, they will be rich and happy. Other features they can have a loan to go every hotel and restaurant, they dream; by Mention different scenarios that are enjoyable, American Express wants to attract specific people. People who are doing those features are difficult and new for them, and they create an atmosphere in their text that the viewer can do all of the features without difficulties; their dream will come true. American Express makes viewers feel that they don’t need to pay money, although they must pay money. Using Miami snapshot wants to show people; they can have many entertainments in Miami. For instance, Miami snapshot will attract the to consider then to go on vacation. By having the option of traveling, they will think about an enjoyable time and how fun they will spend their time. The snapshot will make people react from a different perspective, so by having the option of traveling, they will look forward to a good time and how fun they will spend their time in gorges beach of Miami and have a rest. For example, if the paterfamilias sees this ad, whoever has the card, they will have a peaceful, sunny, and relaxation day vacation with their family, also businessmen when they see the ad, they will think how they spend their time fun after hard work in the office. Besides, by showing the vivid blue color of the ocean, they want to invoke a sense of relaxation for the viewer because when the viewers are comfortable, they will feel about the product positively.

Secondly, the picture of Miami with a wave that appears in the middle of the ad has vivid colors and most powerful travel country to attract viewer passions. By putting the Miami snapshot, the company wants to attract people by feeling that by having the card, they will be part of a community club. In this community, people will feel that the others are communicating with the sharing ideas, and they will not feel lonely in a beautiful country. We also understand that the picture is related to the ad in the way that family and travelers most of them have holidays so, they will go to the beach and have fun by sunbathing and play the entertainment games on the beach. In addition, in 1960, American Express services use for the residence, so some people, by seeing that the brand has the name of their country the company produces a special feel they feel proud and feel as they have the citizenship card. Furthermore, they are part of the American Express that they have all features that no one of the other countries has.

On the other hand, American Express didn’t just use a sense of sentimental and realistic. However, also, they use their credibility by showing their trustworthy brand logo. American Express created this ad, so their logo appears in the bottom of the ad. Hence, the viewer recognizes that the ad is from multinational financial service They will know it is multinational financial services, and they have experience with saving consumer money; the viewer can feel secure to use this new credit card. In addition, in the ad, they put a specimen, so the viewer knows that the credit card is real, and when the viewer subscribes, they will get a card like a sample. Also, at the bottom of the logo, the writ, the company for the people who trust. So, they want to show that many clients have faith in the company, and they are using the credit card. As well in the card that appears at the top of the ad, there is a man called Centurion. Centurion is a Roman officer, and he volunteers for his country; he represents the values of quality, integrity, security, and satisfactory customer service. This historical aspect of the Centurion officer in the logo gives a strong identity and trustworthy features to customers.

Today American Express is one of the most successful company internationally, and they have credit card services and more than thousands of the ads that nowadays is not just for residents but also worldwide people. If we want to compare ads nowadays and, in the past, today, the ad is ineffective, but it draws attention in the past. For example, currently, for some viewers, pictures of the buildings will not have attractiveness; but in 1960, the places that had buildings; were modern, and everyone wanted to live there. At that time, the ad was successful because of language that appeals to their viewer’s sentiments, the repetition of the company’s name American Express, and logo, and with emphasizing privileges that the company grants to its client. They sent a clear message that the company is more developed than other competitors.