Use book Consumer behavior building marketing strategy 13th edition By David l mothersbaugh Del I Hawkins Choose an organization with which you

Use book

Consumer behavior building marketing strategy 13th edition

By David l mothersbaugh

Del I Hawkins

Choose an organization with which you are familiar.

Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on the organization you pick’s marketing strategy.

Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy. Address the following:

How did this organization figure out what its target market wanted?
How was the organization’s marketing strategy (e.g., product, price, distribution, promotion, service) impacted by consumer behavior?

Format your paper consistent with APA guidelines. That includes having references. Please note that all papers and presentations in this class will require references. Paper