University of West Los Angeles Digital Marketing Solution and Components Discussion 1. please provided a digital marketing solution for the following examp

University of West Los Angeles Digital Marketing Solution and Components Discussion 1. please provided a digital marketing solution for the following example. Lily Lou’s is a florist located in a beach town in Southern California. They have a number of weddings every year that makes up about 60% of her business. The remainder of her business is special occasions. What can Lily do to increase her “special occasion” business? 2. Choose any website that your are familiar with and describe how it implements each of the “5 Components of a Successful Site”. which are credibility, usability, sellability, scalability, visibility. too similar or already us
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the names you want to build your brand around. Once you have a more detail.es
At this stage in the planning process, the most important step is to secure,
idea about the scope of the website you want to build, then you can comparison
shop hosting providers. (Hosting providers house the computer servers where
your website will reside.)
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THE FIVE COMPONENTS OF A SUCCESSFUL SITE
Before getting into the nuts and bolts of making a website that serves, supports,
and sells, there are five web marketing steps that should be considered in the
following order so that time and money are spent where they count: credibility,
usability, sellability, scalability, and visibility. To become
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Credibility
As in life, you never get a second chance to make a great first impression
online. Credibility is an absolute must, and website design is a large credibility
component of web marketing. Website design includes information architecture
(organization of content, color selection, and use of graphics and fonts). These
elements set the tone for the user’s experience. If a picture says a thousand
words, then a website speaks volumes. Design is the first element to make a
website credible. With competition only a click or two away, every website
building block must count.
— Stanford’s Persuasive Technology Lab conducted a web Credibility Project
to identify the top 10 points that made a web visitor trust a website (to read all
the points, visit http://credibility.stanford.edu/guidelines/index.html). According
to Stanford’s research, “We find that people quickly evaluate a site by visual

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