University of South Florida Health Psychology Activity Paper The purpose of this activity is to examine the role of advertising on health-related behaviors

University of South Florida Health Psychology Activity Paper The purpose of this activity is to examine the role of advertising on health-related behaviors. Most college students were not born yet in the 1980s and missed the ubiquitous “Just Say No” campaign. The following three links are from TV commercials or shows during the 1980s that tried to convince children and teens to “Just Say No” to drugs.

LA Lakers Rap All-Stars – Just Say No! (Links to an external site.)

Later, anti-drug campaigns benefitted from the help they received from major advertising professionals, part of the Partnership for a Drug-Free America. This group created several slick anti-drug advertisements, including the famous “This is your brain on drugs” advertisement:

’80s Anti-Drug Commercial – Your Brain On Drugs (Links to an external site.)

http://www.youtube.com/watch?v=Y-Elr5K2Vuo (Links to an external site.)

’80s Anti-Drug Commercial – When I Grow Up (Links to an external site.)

For each of the above three clips, answer the following questions:

Who is the intended audience?
What constructs, from the health behavior theories described in the text, do the advertisements seem to target?
Do you think the advertisements would be effective? Why or why not?
How do the three clips above (Your Brain on Drugs, I Learned it by Watching You, and When I Grow Up) differ from the Just Say No ads?

Your submission should be 3-4 pages total in length (double-spaced, Times New Roman 12 point font, one-inch margins).

APA format please