University of Maryland Amazon Drone Knocking and Famous ERP Failures Questions Answer 5 Different Questions pertaining to ERP technology for 2 different ca

University of Maryland Amazon Drone Knocking and Famous ERP Failures Questions Answer 5 Different Questions pertaining to ERP technology for 2 different case searches.Below I have attached two documents with scenarios and 4 and 5 analysis questions at the end of each case search. Questions are to be responded with information provided by each case search. CLOSING CASE ONE
Amazon Drone Knocking
Using drones to drop off packages could be great for buyers who might want to get certain items as
fast as humanly possible. Back in 2013, when Amazon revealed plans to begin delivering packages
via flying drones through Prime Air, some seemed skeptical about the reality of deploying such a
system. Recently, Amazon doubled down on those claims by releasing information on one of its new
drones in action, and it is seriously impressive.
A new video presented by former Top Gear host Jeremy Clarkson (who is working on a show for
Amazon) takes us through the entire process, from ordering, to warehouse launch, to delivery. The
new drone looks a lot different from the one Amazon showed us a couple of years ago. This one has
a more commercial and streamlined look, and instead of showing the package hanging in open air,
the new drone hides the item in a square compartment. Just Google “Amazon Prime Air Drone video
with Jeremy Clarkson” to see for yourself this amazing new drone that will dramatically impact the
supply chain.
According to Amazon, the drone reaches a height of about 400 feet in vertical mode and then
switches to horizontal mode to travel up to 15 miles away from the warehouse. During the flight,
the drone uses what Amazon calls “sense and avoid technology” to avoid collisions with other
objects in its flight path.
Toward the end of the video, the drone alights atop an Amazon logo in the yard of a consumer and
spits out the package (in this case, shoes) and then takes off in a matter of seconds. The delivery
process, which Amazon is careful to note is real and not a simulation, comes off seamlessly, making
the prospect of drone deliveries seem like something that will be viable just a few months from now.
However, despite the encouraging footage, Amazon is still holding off on announcing exactly
when its drones will take to the skies. On the updated Prime Air page featuring the new flight
footage, a message reads,
“Putting Prime Air into service will take some time, but we will deploy
when we have the regulatory support needed to realize our vision.”
The FAA’s Unmanned Aircraft Systems Registration Task Force Aviation Rulemaking Committee is
still hammering out rules for private and commercial drone use in U.S. air space, so Amazon’s lack
of a specific launch timeline for Prime Air is understandable. But based on the video, it’s
becoming increasingly clear that Prime Air might not be a mere marketing stunt but a real
look at the future of Amazon deliveries.
Retailers Racing to the Drone Games
Walmart recently applied to U.S. regulators for permission to test drones for home
delivery, curbside pickup, and checking warehouse inventories, a sign it plans to go
head-to-head with Amazon in using drones to fill and deliver online orders.
Wal mart wants to start using drones to create a more efficient supply chain and
connect their network of stores, distribution centers, fulfillment centers, and
transportation fleet. The world’s largest retailer by revenue has for several months
been conducting indoor tests of small unmanned aircraft systems (drones) and is
now seeking for the first time to test the machines outdoors. In addition to having
drones take inventory of trailers outside its warehouses and perform other tasks
aimed at making its distribution system more efficient, Walmart is asking the FAA for
permission to research dro_ne use in “deliveries to customers at Walmart facilities, as
well as to consumer homes.” The move comes as Amazon, Google, and other
companies test drones in the expectation that the FAA will soon establish rules for
their widespread commercial use.
Questions
1. How will drones impact the supply chain?
2. Why are big retailers racing to be the first to market with drone home delivery?
3. How can a CRM system help communicate issues in the supply chain between customers and
drones?
4. What types of jobs can be taken over by drones?
5. What are the pros and cons of using a drone to deliver packages?
Case Research
Research and describe a case where a company is using drones to support its business
process(es). Do not use the cases described above. Make sure to talk about whether or not
they are/were successful or not, and why. Provide reference(s) for your case.
CLOSING CASE TWO
Five Famous ERP Failures
The world of ERP may seem boring to those caught up in the hysteria over Twitter and
iPhone applications, but there’s plenty of drama to be found: Troubled multimilliondollar software deals that produce spectacular failures and huge spending nightmares;
vendor marketing bravado that breeds cutthroat competition and contempt; and
embarrassing and costly lawsuits over botched implementations and intellectual property
breaches. Consider CIO.com’s brief and semi-chronological history of five ERP scandals
as a warning if you’re contemplating an upgrade or implementation.
1. Definitely Not a Sweet Experience for Hershey. Could a failed technology
implementation take down a Fortune 500 company (in this case, Hershey Foods)? Well, it
certainly didn’t help Hershey’s operations during the Halloween season in 1999 or make
Wall Street investors thrilled. In the end, Hershey’s ghastly problems with its SAP ERP,
Siebel CRM, and Manugistics supply chain applications prevented it from delivering
$100 million worth of Kisses for Halloween that year and caused the stock to dip 8
percent. So I guess a failed technology project can’t actually take down a Fortune 500
company for good, but it can certainly knock it around a bit.
2. Just Do It: Fix Our Supply Chain System. What did a $400 million upgrade to Nike’s
supply chain and ERP systems get the world-renowned shoe- and athletic gear maker?
Well, for starters, $100 million in lost sales, a 20 percent stock dip, and a collection of classaction lawsuits. This was all back in 2000, and the horrendous results were due to a bold ERP,
supply chain, and CRM project that aimed to upgrade the systems into one superstar system.
Nike’s tale is both of woe and warning.
3. HP’s “Perfect Storm” of ERP Problems. The epic tale of HP’s centralization of its disparate
North American ERP systems onto one SAP system proves that one can never be too
pessimistic when it comes to ERP project management. You see, in 2004, HP’s project managers
knew all of the things that could go wrong with their ERProllout. But they just didn’t plan for
so many of them to happen at once. The project eventually cost HP $160 million in order
backlogs and lost revenue-more than five times the project’s estimated cost. Said Gilles
Bouchard, then-CIO of HP’s global operations: “We had a series of small problems, none of
which individually would have been too much to handle. But together they created the
perfect storm.”
4. A New Type of Freshman Hazing. Pity the college freshman at the University of
Massachusetts in fall 2004: The last thing they needed was some computer program to
haunt their lives and make their new collegiate experience even more uncertain. But more
than 27,000 students at the University of Massachusetts as well as Stanford University and
Indiana University were forced to do battle with buggy portals and ERP applications that left
them at best unable to find their classes and at worst unable to collect their financial aid
checks. Said one UMass senior at the time: “The freshmen were going crazy because they
didn’t know where to go.” After a couple of tense days and weeks, however, everyone
eventually got their checks and class schedules.
5. Waste Management Trashes Its “Fake” ERP Software. Garbage-disposal giant Waste
Management is still embroiled in an acrimonious $100 million legal battle with SAP over an
18-month installation of its ERP software. The initial deal began in 2005, but the legal saga
commenced in March 2008, when Waste Management filed suit and claimed SAP executives
participated in a fraudulent sales scheme that resulted in the massive failure. Several months
later, SAP fired back, claiming that Waste Management allegedly violated its contractual
agreement with SAP in several ways, including by “failing to timely and accurately define its
business requirements” and not providing “sufficient, knowledgeable, decisionempowered users and managers” to work on the project. In the fall of 2008, accusations
were still flying about documentation, depositions, and delays in bringing the case before a
judge. And that proposed 18-month implementation now sounds like a dream scenario. 17
Questions
1. Why do you think it is so difficult to find successful ERP implementation?
2. How do you think cloud computing will help ERP implementations find success?
3. What advice would you give a company that is deciding to implement an ERP system?
4. How can integrating SCM, CRM, and ERP help improve business operations at your school?
Case Research
Research and describe a case where ERP was successfully implemented. Make sure to discuss any
issues they ran into and how/why they were successful.

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