University Of California Acer Inc Marketing Plan Assignment Content Purpose of Assignment The purpose of this assignment is to help students think through

University Of California Acer Inc Marketing Plan Assignment Content

Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.
Assignment StepsNote: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.
Resources: Marketing Plan and Outline Please Note that this outline includes many of the topics/concepts you may not have selected to write about your company. Therefore, this is not the format of your final paper. See Below the order you will merge your papers. Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback.
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be included as the last section prior to your Reference Page (Alphabetize your references, hanging) of your Marketing Plan.
Include the following:
Develop a process to monitor and control marketing procedures and performance regarding the new country’s ethical, legal, and social differences. in your second country. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:
Required executive summary elements:
Strategic Objectives
Products or Services
Optional executive summary elements:
Resources Needed
Projected Outcomes

Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should contain elements from each week of the course, in the following order and including:
Executive Summary (Week 6)
Understanding Target Markets (Week 2)
Promotion and the Product Life Cycle (Week 3)
Price and Channel Strategy (Week 4)
Marketing Communication and Brand Strategy (Week 5)
Legal, Social and Ethical Considerations (Week 6)

Format your assignment according to APA guidelines. 1
Acer Inc.: Marketing Plan
Ani Palezyan
University of Phoenix
June 15, 2020
2
Overview
A marketing plan lists as among the essentials required to stand the stiff competition in
the business world. Marketing plans help the company to create effective strategies that will
increase productivity through sales and profits. The world of technology is competitive; thus,
Acer Inc. must establish a market plan that identifies its opportunities and possible threats. Acer
Inc. was founded on 1 August 1976 by Stan and Carolyn and has since been competitive in the
market. Acer Inc., as a company, deals with hardware aspects of electronics such as computers,
laptops, and PCs. The products sold by Acer Inc. are desktops PCs, laptops, tablets, storage
devices, and virtual reality smartphones. The company also sells gaming Pcs and devices under
specific brands considered as predator. The number of employees in 2015 stood at 7,967
worldwide after a labor revision strategy. The revenue in 2017 was at 237.3 billion TWD with
Jason Chen as the CEO. The company has an official webpage that is continuously updated and
is used in marketing. Most of the products from Acer Inc. are posted on the official website as a
marketing strategy
Target Market
Acer Inc. targets customers from all parts of the world as its currently strategizing to get
the third position. Acer Inc. all people are striving to use technology, men, and women inclusive
of children. Most of the targeted customers are those aged above 18 years with the legal use of
PCs. Acer Inc. targets both customers and businesses that deal with technology-related
applications. The company targets tech Savvy young generation and professionals from different
parts of the world that use Acer products. The market target of Acer is expansive under
enterprise solutions to gain clientele from corporate government organizations (Sayer, &
Morgan, 2018). The targeted customers are at a rising point as most companies and individuals
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are rapidly embracing technology. The use of technology has expanded the demographics as
many young people, especially college students, can access Acer products. Acer Inc. targets
technology-oriented companies for tenders to supply its products that are updated continuously.
Statistical analysis shows that 51% of the targeted market comprises of the sassy young
generation that depends mostly on technology.
Acer Inc. Current Opportunities
The foremost opportunity for Acer Inc. is based on its growth in many countries in the
Middle East. Acer Inc. has the opportunity to introduce updated software and hardware as it is
currently used worldwide. The world marketing space gives the company a competitive
advantage to introduce new products (Oyewole, 2016). The high demand for technology is an
opportunity for the company to develop more devices on its name, such as PCs and core IT
products. The company should target all sectors of the economy, such as hospitals, educational
organizations, and IT depended on businesses to expand clientele. Acer Inc. should research and
design products that reduce the competitive challenge posed by smartphone companies. The
rapid establishment of Acer Inc. in developed parts of the world, such as Europe and America, is
an opportunity to collaborate with big companies.
Current and Future Threats
Competition lists as the main threat affecting Acer Inc. due to the increasing number of
companies producing similar products. The high number of competitors limits the sales of
products from Acer Inc. in different parts of the world. The second threat is the dynamics in
technology that make some of the products outdate within a limited time. Technology dynamics
mean that Acer Inc. must continuously update its products, which may prove to be expensive.
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The cost of production is likely to increase, thus reducing the profit due to technological
dynamics. The possible future threat is based on the products and contributions to the BCG
matrix. 60% of the total revenue in Acer Inc. is from ICT products, while desktop contributes
15% as display gives 12% (Yang et al,2017). The revenue analysis leaves the BCG questionmarked on the long-term operation of the company within the competitive space.
In conclusion, Acer Inc. needs to comprehensively analyze the different aspects, such as
target customers, opportunities, and threats to create a market plan. The plan must identify
solutions for each risk and invest in the opportunities for profitability. The market plan will aid
Acer Inc. as a company to be competitive and overcome the challenges associated with dynamics
in the world of technology.
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References
Oyewole, P. (2016). Regional Competition in the International Market for Services: A ShiftShare Analysis. Journal of Global Marketing, 29(1), 3-14.
Sayer, A., & Morgan, K. (2018). The electronics industry and regional development in Britain 1.
In Technological Change, Industrial Restructuring and Regional Development (pp. 157187). Routledge.
Yang, T. H., Wang, S. H., Wu, Y. H., & Tsao, L. F. (2017). U.S. Patent No. 9,704,167.
Washington, DC: U.S. Patent and Trademark Office.
Running head: ACER INC. PRODUCT STRATEGY
Acer Inc. Product Strategy
Ani Palezyan
University of Phoenix
6/21/2020
1
ACER INC. PRODUCT STRATEGY
2
Acer Inc. is a technology-based company that produces and distributes electronic
hardware and PCs. The introduction of new products updated to meet the competitive impacts of
technology lists among the current opportunities. The introduction of hardware with unique
features that will make Acer Inc. the best in the market is among the current plans. The product
strategy for Acer Inc. is to ensure all the aspects of the product cycle are monitored for the
successful introduction of the new product into the market.
Product Life Cycle
The three areas of product cycle adopted by Acer Inc. are the introduction, growth
maturity, and decline state. The introduction of the product is the first stage of the cycle, where
the company focuses on setting a strong foundation for the product. Some of the aspects that
Acer Inc. will consider are setting affordable prices, placement, and ease availability to all
potential consumers. The company will invest in marketing the new hardware to create
awareness and interest to the customers. The unique features of the hardware will be focused
during the awareness process in different distribution regions (Crisafulli, Dimitriu, & Singh,
2020). The second area is product growth, where Acer Inc. will ensure that all the strategies put
in the initial stage are maintained. The company will identify areas of product awareness that
require improvement to ensure that the new hardware growth in the market is progressive. Acer
Inc. will practice globalization and diversification of the new products to increase the sales.
The third area is the maturity stage, where Acer Inc. will focus on maintaining sales and
increasing profits. The maturity level requires minimal effort as most aspects of the product, such
as demand and distribution, will stabilize. Acer Inc. must ensure that it is the leading distributor
and acquires maximum shares for the new electronic hardware. The last step in the product cycle
ACER INC. PRODUCT STRATEGY
3
is the decline where the sales and demand for the product reduces. Acer Inc. will be ready to
replace the product with another to outdo the effects of competition. The decline stage mostly
occurs due to the competition from other companies that have developed an advanced product
(Kuo, Lim, & Sonko, 2018) Acer. Inc. must continuously consider the effects of technology that
may cause drastic decline due to competition.
Metrics to Determine Success or Failure of the Market Activities
Acer Inc. must frequently measure the business’s progress through collection data to
determine the success of the product strategy. Acer Inc. can collect data by allowing consumers
to give feedback through their online website. Some of the metrics applicable in Acer Inc. is to
capture new clientele into the company data through the website. The data will help the company
to know the number of consumers that visit the site. The second metric would be based on the
commonly used product by tracking the number of visits made on the website. Acer Inc can
collect specific information such as customer preference to know the demand level. Customers
should also comment on their satisfaction rate in a particular product.
Media Methods
The print media method used by Acer Inc. is publishing magazines as a form of
advertisement. Acer Inc. Magazines document essential information about the product and can
be used in the future as a reference. The magazine should contain all details regarding the new
products and sell them to the stores. The second method is a non-print, online advertisement on
the different social media accounts. Some of the social media platforms that Acer Inc. can use to
advertise the new hardware are Facebook, Instagram, and Twitter.
ACER INC. PRODUCT STRATEGY
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Elements of Product and Promotion
The first element is positioning to ensure that all the production areas are near the raw
materials. The distribution stores for the product must be strategic to ease supply to all
customers. The distribution stores should be selected based on the specific areas of promotion to
ease coordination between the marketers and distributors.
The second element is the media strategy that entails investing in easily accessible
promotion methods. Acer Inc. should adopt modern practices of advertisement such as social
media. Digital media is the new mode of promotion that the company should use to avoid
wastage of resources in traditional ways. Digital platforms will increase awareness of new
products and sales (Tayeh, Al-Jarrah, & Tarhini, 2015).
Public relations strategy is the third element that Acer Inc. should employ to promote the
products and create a positive reputation. The company should form a corporate social
responsibility that will be represented globally. The corporate should allow Acer Inc. to give
back to society and create a positive reputation. Acer Inc. continuously participates in
sponsorship activities that have improved its public relation and level of customer loyalty.
ACER INC. PRODUCT STRATEGY
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References
Crisafulli, B., Dimitriu, R., & Singh, J. (2020). Joining hands for the greater good: examining
social innovation launch strategies in B2B settings. Industrial Marketing Management.
Kuo, T. K., Lim, S. S., & Sonko, L. K. (2018). Catch-up strategy of latecomer firms in Asia: a
case study of innovation ambidexterity in PC industry. Technology Analysis & Strategic
Management, 30(12), 1483-1497.
Tayeh, M., Al-Jarrah, I. M., & Tarhini, A. (2015). Accounting vs. market-based measures of firm
performance related to information technology investments.
Running head: PRICE AND DISTRIBUTION MODEL
Price and Distribution Model
Ani Palezyan
University of Phoenix
6/29/2020
1
PRICE AND DISTRIBUTION MODEL
2
Price and Distribution Model
The price and distribution model for Acer Inc. indicates the different strategies employed
to achieve the mission and goals. The company uses a unique model that shows the pricing and
distribution process based on the market state. The world of technology is competitive; thus,
Acer Inc. must effectively implement pricing and distribution strategies. Distribution entails all
the channels and measures put in place to deliver hardware and Pcs to potential customers
(Mulky, 2013). The pricing process differs based on the type of client, ranging from daily to
listing. Acer Inc. lists among the companies that have maintained a positive market profile
despite the competition. The distribution and pricing model is digitalized to ease access to its
products worldwide.
Distribution Strategies
A distribution strategy for Acer Inc. refers to all arrangements made from assembled
organizational divisions to facilitate product access to different consumers; retailers, buyers, and
delegates. The distribution process focuses on the outside market, means of transport, and stock
production to meet the high demand for Acer products. Currently, Acer Inc. products are stocked
in different electronic stores all over the world. Customers can purchase the products from
electronic stores as the company refills stock regularly. Some of the leading stores are in
America, Brazil, Portugal, Africa, and the Middle East. The worldwide distribution goal is to
meet the demand demonstrated by people from different parts of the world.
Acer Inc. constantly advances the quality and specifications of its products to meet the
market standards. Acer Inc. incorporates technology in the distribution process, as evident in the
use of digital transport to supply products. The Acer Inc. distribution management can ship
products oversees to customers where stores are unavailable. The digitalization of the
PRICE AND DISTRIBUTION MODEL
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distribution process makes it easy for Acer Inc. to increase sales and meet the high demand for
its products.
Positioning Within Channels
Acer Inc. focuses on meeting the expectations of brand administrators to have a package
of different products. Brand administrators urge Acer Inc. to invest in varieties of products for
customers to find a complete package. Most customers prefer to have all the electronic packages
from the same brand which Acer is currently achieving. Acer Inc. invests in introducing new
products to complement the existing. For instance, the company can consider venturing into both
software and hardware for customers to get a complete package in one Acer Inc. store (Tsai &
Hung, 2007).
As an electronic company, Acer Inc. focuses on the quality of the products to avoid the
effects of competition. The company also modifies the products based continuously on
technology to keep the hardware on the date. Acer Inc. revises the production and distribution
process to avoid overstocking outdated products. The electronic market is dynamic as each
company focuses on adding specifications to the existing products that Acer constantly revises to
prevent the out competitive effects.
Dynamic/Static Pricing Strategy
Acer Inc. has a developed dynamic pricing strategy based on the seasons and quantity of
goods on demand. The prices of PCs in the company changes to maximize the interest regardless
of economic diversity. The dynamic strategy used in Acer Inc. entails changing PCs’ prices
depending on the competitors’ cost and specifications. The company considers offers to motivate
customers and increase sales. Dynamic pricing helps the company to balance losses and increase
the gross profit regardless of the financial seasons (Hiller & Savage, 2019). The price of Acer
PRICE AND DISTRIBUTION MODEL
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PCs changes ranges from $100 to $1000 depending on the distribution region and financial
season.
Types of Pricing
Daily pricing entails strategies where the cost of products changes almost every day. Acer
Inc. rarely uses the daily pricing strategy due to the nature of its products. Promotion pricing is a
common strategy applied in Acer Inc. to increase the customers per sale. Acer Inc. seasonally
reduces the prices of the PCs to attract customers and increase sales over time. The prices are
reduced at a specific percentage that attracts the customers on comparing with the market price.
The third category of pricing is listing where the prices change depending on personal expenses.
Acer Inc. applies list pricing for cases where the shipment and tax cost are required to balance
the profitable quote. The three pricing strategies focus on maximizing the gross profit and
maintaining customers as am effective marketing process.
PRICE AND DISTRIBUTION MODEL
5
References
Hiller, R. S., & Savage, S. (2019). The Effects of Tariffs on United States Tablet Computer
Prices and Welfare. Available at SSRN 3407621.
Mulky, A. G. (2013). Distribution challenges and workable solutions. IIMB Management
Review, 25(3), 179-195.
Tsai, J., & Hung, H. (2007). International brand strategy of Taiwanese hi-tech
enterprises. ZEMEDELSKA EKONOMIKA-PRAHA-, 53(2), 83.
Running head: BRANDING STRATEGY
1
Branding Strategy
Ani Palezyan
University of Phoenix
July 3, 2020
BRANDING STRATEGY
2
Branding Strategy and Market Communication Plan
As a company, Acer Inc. requires a branding strategy and communication plan to meet
the demands of the targeted population. The brand and market communication strategy entails
analysis of five elements that Acer Inc. applies to increase sales. The five elements are market
segment, advertising, public relation, and media strategies. Situational analysis is an essential
aspect that Acer Inc. uses to build the brand through vision, mission, and objectives. Branding a
company determines the number of customers and competitive space in the world of technology.
Situational Analysis
Vision
The vision of a company describes its thoughts regarding the dynamics in the world of
business. The vision of Acer Inc. is to monitor educational progress worldwide in under highquality policies. The company focuses on using educational skills to improve the world through
innovation. The vision shows that Acer. Inc, as a branch is unique in the eccentric world as it
focuses on investing in other parts of their business.
Mission
Acer Inc. uses the mission to brand and market unique products, which is essential for
long-term business. The mission of the company is to fill the gap between people and
technology. Acer Inc. provides solutions to problems regarding technology by updating the
hardware and electronic products. The company ensures that all the products in the market meet
the dynamics of technology. For instance, the latest PCs provide solutions to any problems that
people face when using the products.
BRANDING STRATEGY
3
Strategic Objectives
The objectives of Acer Inc. help communicate with the customers and stakeholders. The
objectives define the reputation of Acer Inc. as a brand, as evident in the rising demands for the
products worldwide. The main objective of the company is to support learners and professionals
in educational society. Acer Inc. promotes education by providing the resources required to
implement innovative ideas in technology dynamics (Temporal, 2011).
Values
The values adopted by Acer Inc. play a significant part in the branding strategy and helps
in communication. The values communicated to the stakeholders and potential customers on the
type of services to expect. The values that guide Acer Inc. to achieve high standards are
independence, responsibility, expertise, innovation, integrity, individual fulfillment, and positive
relationships. Acer uses the values to communicate and build the brand name in the competitive
field of technology.
The product, Place/Distribution, Promotion, and Price Strategies
Branding Concerns
Branding is an essential element that Acer Inc. must constantly invest in to maintain a
normal market flow. Some branding concerns that the company has been based on the logo and
probability of product duplication. Acer Inc. invests in branding to ensure that potential
customers are not affected by fake products in the market. The company also invests in legal
matters to protect the brand through copyrights. Brand concerns involve all the aspects of
identity that Acer Inc. invests as part of customer satisfaction and protection. The brand acts as
the business’s selling identity in the competitive space as dictated by its reputation.
BRANDING STRATEGY
4
Advertising Strategy
The company uses different methods of advertisement to reach a wide range of
customers. The common approach is through social media and the Acer Inc. website. The
management strategically informs the public on the new products and advancements made on the
existing services. The main goal of advertising in the company is to create awareness of the …
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