United States University Indian Golf Industry Literature Review Assuming that the proposed plan is establishing top Golf courses in the major cities of Ind

United States University Indian Golf Industry Literature Review Assuming that the proposed plan is establishing top Golf courses in the major cities of India(Bangalore and Hyderabad) with an intent to explore the market opportunity for Top Golf given the increase of Globalization in India and the country being a Multi-cultural nation. (Some of the helping material is attached below )Provide a draft of literature review for the proposed project plan in 4 to 5 pages(Excluding references). 0
PROJECT
1
What is the proposed title of your project?
Top Golf Course is an ultra-modern facility that aims at providing a first-class service to
golfers in the major cities of Bangalore and Hyderabad in India. The primary business is the
service fees, which are paid by golfers who are willing to register as members. The charges
are initial contribution paid by any person who wants to use the facility. The registration fees
account for a significant portion of business revenue, but they are not the only source of
revenue. The golf course is also involved in selling/renting golf clubs and other equipment,
foods and beverages, lessons, and clubs, and golf cart rentals.
Describe the project you are proposing?
The decision to develop golf courses is to cater to the up-surging interest in golfing in India
and the provision of quality golfing facilities to the upcoming golfers. Developing a new golf
course is a serious business that requires significant time, finances, resources, and money.
Provide a problem statement (what is the general and specific problem of your study)?
One step in developing a golf course is determining whether the project is viable. Naturally,
the consideration of whether the project is viable lies on whether the facility is public or
private. While the project site and development program are unique, the principles and
strategies are constant (Wong, 2010). The main issue that underlies the project, which way
will the management help the golfers develop a culture of golfing within the cities to attract
more people into the facilities.
Describe the benefits that this study will provide you in your practitioner life?
There are various benefits in the study that are directly linked to the practitioner’s life—the
most significant benefit it finding time to interact with well-established business people from
PROJECT
2
various companies. As a golfer, it is important to interact with people on how to help improve
social standards and uplift the levels of connections in the business world. There is no other
sport were allows ample time for conversations and discovery of mutual interests. This study
will help understand how the Indians society can establish as a golfers city. This game that
corresponds with upper-middle-class persons in society is a socialization facility that can also
be used as a tourist attraction center.
Golf is played in a serene surrounding. One can decide to meet with clients in an
office surrounded by water, nature, and serene surrounding instead of four-wall confinement.
The golfing environment provides a relaxed and friendly environment where people can do
business without any form of distractions. The environment is designed in a way that specific
people can meet in the confinements of their privacy for matters concerning business. In the
golfing arena, one can gain a lot of business intelligence (Thoms et al., 2017). The four hours
of golfing can offer a great opportunity to understand different perspectives to a business that
a lifetime.
An interest in golfing can lift one’s friendships higher the corporate ladder.
Friendships build around the golf last long because it is built on issues, and people move
around new opportunities that open opportunities and new business adventures. Golf is a
great way of opening doors by letting prospects and building contacts in the line of
profession. Many people have built an amazing relationship around the world through the
game. They were golfing as a game that fits people of all ages, backgrounds. The diversity of
the game makes it an appropriate venture for both the golfers and club planners.
In what ways will your project benefit the company?
The club can gain money through the venture in various ways. First, taking golf
lessons and buying clubs in the initial requirements of a golfer. The business can start by
PROJECT
3
selling/renting the accessories to the people who want to venture to golf. The other venture is
attaining income through golf course registration and training of new members. Apart from
the registration of members and training of members, the establishment can initiate
competition and inter and intra tournaments, which are income-generating ventures. Notably,
the utilization of opportunities that come with golfing can n help the business create other
related businesses that help the management expand the business to encompass other
activities. Within the golfing activities are the tourism and hotel industry. The introduction of
game tourism and clubbing can help to attract many people who have the same mission of
enjoying golfing from different parts of the country.
India being an expansive country can attract many people, especially middle-class
earners, to enjoying the game as they venture to other activities. The interest of clubbing and
touring helps make sure that people who enjoy golf interact extensively and help the club
build its reputation as an international brand for golfers. Attracting international golfers is
important for both the club owners and the registered golfers because they can create money
through competitions.
Describe how you will approach researching your company and topic? What kind of
resources do you plan to use?
A field survey is the basic research method helpful in gaining information from the public. A
quantitative research method is the most appropriate approach because it quantifies data
(McCarty, 2018). The approach is a sampled perspective that can project in scale to reflect a
large group of society. By conducting specific polls for political trends, each respondent
provides a specific answer that is accumulated and parsed. This mode of research is
conclusive, objective, and definite. This approach helps to understand the interest of the
people. The researches involve interviewing people and visiting golf clubs. Face to face
PROJECT
interviews helps understand the concept to follow when initiating a business and the
possibility of a fast pickup.
What skills and knowledge from your MBA program do you think you will utilize for
this capstone?
Most important skills attained in my MBA program that are essential is the project
implementation include, leadership skills, adaptability to change, strategic thinking and
planning abilities, teamwork, and global orientation. With these set of skills, I can initiate a
project and oversee its raise to a fully running establishment. Knowledge in research finding
and data analysis is also effective making the right decision on the type of project to initiate
and how to initiate the project without incurring a lot of preventable economic costs.
4
PROJECT
5
References
McCarty, L. (2018). Golf Course Construction and Renovation. Golf Turf Management, 151218.
Thoms, A., Mertz, I., & Christians, N. (2017). Golf Course Fairway Organic Matter
Management with Fraze Mowing.
Wong, Z. (2010). Human factors in project management: Concepts, tools, and techniques
for inspiring teamwork and motivation. John Wiley & Sons.
Running head: INTRODUCTION AND OUTLINE OF PROJECT
1
Table of Contents
Introduction ………………………………………………………………………………………………………………………………… 2
I.
Project Title…………………………………………………………………………………………………………………………. 4
I.
Statement of the General Problem ………………………………………………………………………………………….. 4
Opportunities in the Market (Up- surging interests in golfing in India) ……………………………………. 4
A.
B.
(i)
The high level of globalization in India ……………………………………………………………………………. 4
(ii)
Provision of high quality golfing services …………………………………………………………………….. 5
Requirements to Explores the Opportunity …………………………………………………………………………… 6
Research Purpose and Specific Question …………………………………………………………………………………. 6
II.
A.
Research/ Project Purpose ………………………………………………………………………………………………….. 6
B.
Specific Question ……………………………………………………………………………………………………………… 7
INTRODUCTION AND OUTLINE OF PROJECT
2
III.
A.
Interaction with well-established business people from various companies………………………………. 7
B.
Understanding how Indian society can develop as a golfers city …………………………………………….. 7
C.
Statement of the Specific Research Problem/ Rationale for the Project ……………………………………. 8
D.
Promoting a culture of golfing to attract international golfers …………………………………………………. 8
IV.
V.
Background of the Problem/ Benefit of the Project ……………………………………………………………….. 7
Data Collection ………………………………………………………………………………………………………………… 8
A.
Research Design……………………………………………………………………………………………………………….. 8
B.
Data Collection Method …………………………………………………………………………………………………….. 9
Data Analysis ………………………………………………………………………………………………………………………. 9
References ………………………………………………………………………………………………………………………………….. 9
Introduction
Golf courses are one of the lucrative business opportunities in major cities throughout the
world. There is entrepreneurship, franchising, employment, and other corporate independent
operations aligned to the venture. It is a significant business venture in Asia, the most populous
continent in the world (Top 100 Golf Courses, 2020, May 11). Although Japan, South Korea, and
China are on top of the explored golf course markets, India has a significant market potential
which must be explored right. In India, the golf venture has been a lucrative business with Royal
Calcutta, Royal Bombay, and Bangalore Gulf Club established in 1829, 1849, and 1870s,
respectively. Major cities of Bangalore and Hyderabad in India are important golf markets in the
contemporary world. A golf course can be described as a teeing ground, fairway, and green piece
INTRODUCTION AND OUTLINE OF PROJECT
3
of land with scattered obstacles in different locations either covered with grass and trees or sand
lining the fairways in the deserts for golf play (Sewell, 2019).
For Top Golf Course, the golf business is a lucrative venture. With an ultra-modern
facility provision of first-class services to the golfers in Bangalore and Hyderabad, it will
promote high sustainable development. There is an up-surging interest in a golf club in India
hence an opportunity for expanding the golf courses in the cities. The provision of quality golf
services is another important element in the eve of globalization. According to Jones et al.
(2004), a private organization attracts more golfers through improved services to compete
effectively in the market. Customer satisfaction is increasingly important in the sports service
environment, particularly in the contemporary world. Establishing a community of highly
satisfied customers is important by enhancing loyalty, increased service utilization, and
exploring alternative products (Čáslavová et al., 2018). The increased globalization in India and
a multicultural system also enhances a unique set of opportunities to provide high-quality
services to different cultures.
Top Golf Course’s primary source of income is the service fees paid by the golfers’
registration to utilize the services as members. Although registration is a significant portion of
the company revenue, it is not the only source of income. Top Golf Course also sells or rent golf
clubs and other equipment and also sells food and beverages and golf cart rentals. For the
organization to provide services in the expanding market and in better quality, it is an important
investment that requires time, financial, human resources, and comprehensive knowledge of
market and operations. For Top Golf Course to be competitive in the country, they must provide
quality services and promote a strong brand within the most profitable markets. Despite the fact
that the financial and expertise demands are high, the development of a new golf course is an
INTRODUCTION AND OUTLINE OF PROJECT
4
important venture that Top Golf Course needs to explore and perform it effectively. This project
focuses on developing a new golf course in Bangalore and Hyderabad by Top Golf Course to
enhance high competitiveness. There is a need to effectively assess and determine the viability
of the investment and the growth and sustainability opportunities.
Outline
I.
Project Title
A. Top Golf Course Ultra-Modern Facility to provide First-Class Services to Golfers
in Bangalore and Hyderabad, India
o Establishing a new golf course in the city
o Promoting high-quality services through ultra-modern facilities
o Top Golf Course establishing a culture of golfing in the city
o Top Golf Course providing a wide product portfolio that includes the use
of the facility, selling/renting golf clubs and other equipment, foods and
beverages, lessons, and clubs, and golf cart rentals.
I.
Statement of the General Problem
A. Opportunities in the Market (Up- surging interests in golfing in India)
(i)
The high level of globalization in India
• Creates opportunities for golf business in the large cities.
•
Global influence on tastes and preferences, especially for the
emerging new middle class (Zhang et al., 2009)
•
Increased exposure of citizens to global information, and
especially the middle class, leads to a significant shift in interests
INTRODUCTION AND OUTLINE OF PROJECT
5
as the middle-class move from psychological needs to conspicuous
needs.
•
Globalization increases the population’s desire to have a status and
demonstrate delicacies and taste, wealth and prestige (Zhang et al.,
2009).
•
There has been a significant emergence of golfers in China. India
is another country that has experienced rapid economic growth
through globalization.
•
There is also a significant change in culture and consumption
patterns.
•
High level of globalization indicates there is a significant
opportunity for expansion of golf services in India, as has been
demonstrated in China following changes in citizens’ tastes and
consumption patterns and high disposable income.
(ii)
Provision of high quality golfing services
• To the incoming new golfers in the large cities of India
•
Customer satisfaction is a significant factor in establishing
competitiveness in the golf market.
•
Customer satisfaction has a direct implication on the growth and
sustainability of a golf course for several reasons. In other words,
when the golfers are satisfied:
❖ There is high loyalty for a long period
INTRODUCTION AND OUTLINE OF PROJECT
6
❖ They explore and buy new products introduced in the
organization.
❖ They talk favorably on the quality and type of services
available in the organization, enhancing expansion.
❖ Less focus on competing services and insensitivity to
premium prices (Čáslavová et al., 2018).
❖ Provide the organization with ideas to enhance the
improvement of the services.
•
Must understand the quality improvement opportunities to
leverage the level of ultra-modern facilities.
(iii). There is an opportunity to create a culture of golfing in the city.
❖ Golfing is a lifestyle that must be promoted to the upcoming
generations.
B. Requirements to Explores the Opportunity
o Exploring the new opportunities create critical demand for business
o The requirements for establishing a golf course are widespread, including
financial resources, human resources, among other critical requirements.
II.
Research Purpose and Specific Question
A. Research/ Project Purpose
o The general statement of purpose for the research is to determine whether
opening a new golf course in the large cities of India is viable
INTRODUCTION AND OUTLINE OF PROJECT
7
o The viability of a project is focusing on exploring whether the problem in
the market can be solved successfully (feasibly) through the proposed
solution.
o Privatization of golf services is one of the most feasible opportunities in
enhancing the provision of high quality golfing services that are aligned to
citizens’ tastes and preferences.
o There are constant principles and strategies in establishing new ventures
and promoting a culture of golfing in a community (Wong, 2010).
B. Specific Question
▪ Which way will the management help the golfers develop a culture of
golfing within the cities to attract more people into the facilities?
o What are the population (customers) interests in golfing services
that the organization must satisfy to be successful in its venture?
III.
Background of the Problem/ Benefit of the Project
A. Interaction with well-established business people from various companies
o Golfing helps promote a social environment for people who are
well established in different business ventures.
o A project is an important tool for improving social standards and
improving the connection between different people in the city.
o The game allows ample time for conservation and understanding
the mutual interests.
B. Understanding how Indian society can develop as a golfers city
o This is by exploring the tastes and preferences of the middle-class people
INTRODUCTION AND OUTLINE OF PROJECT
8
o Highlight community resources and opportunities, which can include
building a tourist attraction center.
A. Acquiring business intelligence
o The project is an opportunity for privacy to meet and discuss different
matters concerning business (Thoms et al., 2017).
B. Lifting the friendship higher the corporate ladder
o Create new opportunities for friendships which are relatively stable
C. Statement of the Specific Research Problem/ Rationale for the Project
A. A significant source of revenue for the company to enhance profitability
o Membership fees, selling accessories, and promote inter and intra
tournaments.
o Expansion of the product portfolio through creation of closely related
services
D. Promoting a culture of golfing to attract international golfers
o Opportunity for game tourism and clubbing to attract golfers from different
regions
o The project will help attract new people in India and outside the country into
a gaming community, establishing a competitive brand.
IV.
Data Collection
A. Research Design
o Utilize a quantitative study design to utilize a small sample to represent a
larger group.
INTRODUCTION AND OUTLINE OF PROJECT
9
B. Data Collection Method
o A field survey
o Interviewing people from the clubs (face to face)
o Utilize different data finding techniques
V.
Data Analysis
o This project requires utilizing skills on different quantitative analysis
technique acquired in the MBA program
o Descriptive statistics such as mean, median and mode will be utilized to
illustrate the most common interests and preferences in the community.
o Inferential statistics such as T-test will help compare different variables to
establish relationships.
References
Čáslavová, E., Pecinová, M., Ruda, T., & Šíma, M. (2018). Service quality in sport: A case study
of golf resorts in the Liberec region. Acta Universitatis …
Purchase answer to see full
attachment