turley industries has just patented a new toothpaste called sparkle for lasting prot 544898

Price Determination

E 5. Turley Industries has just patented a new toothpaste called Sparkle for lasting protection against tooth decay. The company’s controller has developed the following annual information for use in price determination meetings:

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Variable production costs

$ 900,000

Fixed overhead

500,000

Selling expenses

200,000

General and administrative expenses

125,000

Desired profit

375,000

Cost of assets employed

1,000,000

Annual demand for the product is expected to be 500,000 tubes. On average, the company now earns an 8 percent return on assets.

1. Compute the projected unit cost for one tube of Sparkle.

2. Using gross margin pricing, compute the markup percentage and selling price for one tube.

3. Using return on assets pricing, compute the unit price for one tube.

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