Think about the statistic you hear on TV… 4 out of 5 dentist prefer Trident gum over other brands.

Think about the statistic you hear on TV… 4 out of 5 dentist prefer Trident gum over other brands. Is this true? Where did they come up with this? What if they only had a sample size of 200 dentists and all of those dentists in their sample were interviewed immediately after leaving a free promotional event sponsored by Trident? Would that seem legitimate to you?This is a good example of how selecting a good, probability sample is needed to have valid results. You can use a convenient sample as was used in the example above. Give an example of how to choose 200 dentists using a good, probability sample.

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