Tennessee State University Critique of an Entertainment Event Essay Critique of an entertainment event. For this Field Experience, you attend an entertainm

Tennessee State University Critique of an Entertainment Event Essay Critique of an entertainment event. For this Field Experience, you attend an entertainment event of your choosing.

Marketing activities for the event
Press coverage of the event – pre & post (if exists)
A detailed summary of the event – including everything from getting tickets to transportation/parking as well as how entry into the event was handled aswell as the event itself.
How would you improve the event and/or the experience?
How would you improve the marketing of the event? And Reflections about the event.
How was the venue for the event? How could it be improved

Here’s the event

https://www.instagram.com/tv/CBo_nvbnDAM/?utm_sour…

Can also be found on IG @Verzuztv. The performance with Alicia Keys and John Legend

Please read the rubric attached, it explains more in detail.

You can include how the coronavirus has effected them from performing live at a venue. Marketing
&
Summary
Completely covered
20 points
Partial covered
14 points
Not covered
2 points
Criterion
Score
/ 20
Marketing
of the
event
Paper discusses all marketing activites in regard
to the event including both national and local
when applicable. Marketing activities should be
included from both traditional and digital media
when appropriate. If there is a lack of marketing
activities, report on the areas where you
anticipated marketing coverage but found none.
The paper only covers traditional or digital marketing.
The paper does not cover national (where appropriate)
or local marketing efforts. No mention of where
marketing was anticipated if there is a lack of marketing
activity for the event.
The paper does not include the marketing of the event
in neither traditional or digital media nor does it cover
national or local marketing for the event. No mention
of anticipated areas for marketing are mentioned.
/ 20
Summary
of the
event
The paper includes a summary on all aspects of
the consumption/entertainment experience
including: Content, Conduit, Consumption and
Convergence. Paper also includes aspects of the
experience related to ticketing, parking, entering
the facility, contact with service employees or
volunteers, etc…
The paper includes a summary on the aspects of the
consumption/entertainment experience including 2 or 3
of the following: Content, Conduit, Consumption and
Convergence. Paper does not includes all aspects of the
experience that are relevant to the entertainment event
concerning ticketing, parking, entering the facility,
contact with service employees or volunteers, etc…
The paper does not includes a summary on the
aspects of the consumption/entertainment
experience: Content, Conduit, Consumption and
Convergence. Paper does not includes the majority of
experience aspects that are relevant to the
entertainment event concerning ticketing, parking,
entering the facility, contact with service employees or
volunteers, etc…
Press
Coverage
Covered
10 points
Partial coverage
7 points
Not coverage
3 points
Criterion
Score
Pre-event
Pre-event press coverage was included and covered
national and local press where appropriate.
Pre-event press coverage was not included
at both the national and local levels where
appropriate
Pre-event press coverage was not included in the paper even
though there were pre-event press coverage existed.
/ 10
press
coverage
Post-
/ 10
event
The post-event press coverage was included in the
paper and covered both national and local levels
when appropriate.
The post-event press coverage was not
included at both the national and local levels
when appropriate.
The post-event press coverage was missing from the paper even
though it post-event press coverage on a national and/or local
level was available.
press
coverage
Improvements
Covered Completely
20 points
Partial covered
14 points
Not covered
2 points
Criterion
Score
coverage
Post-
/ 10
event
The post-event press coverage was included in the
paper and covered both national and local levels
when appropriate.
The post-event press coverage was not
included at both the national and local levels
when appropriate.
The post-event press coverage was missing from the paper even
though it post-event press coverage on a national and/or local
level was available.
press
coverage
Improvements
Covered Completely
20 points
Partial covered
14 points
Not covered
2 points
Criterion
Score
/ 20
Improvements
for the event
or experience
Improvements for the event/experience are
included and are thoughtful in nature. The
paper includes an analysis of possible
improvements related to Content, Conduit,
Consumption, Convergence and the event
details.
Improvements for the event/experience are included
and but lack thoughtfulness or critical analysis. The
paper does not include a critical analysis of possible
improvements related to Content, Conduit,
Consumption, Convergence and the event details.
Improvements for the event/experience are not included
and/or are not thoughtful in nature and lack critical
analysis. The paper does not includes an analysis of
possible improvements related to Content, Conduit,
Consumption, Convergence and the event details.
Improvements for marketing are thoughtful in nature
but lack critical analysis.
Improvements for marketing are included and
are thoughtful in nature and an includes
critical analysis.
Improvements for marketing are not included and/or are
not thoughtful in nature and lack critical analysis.
/ 20
Improvements
for the
marketing of
the event
Total
/ 100
Overall Score
Level 4
80 points minimum
Level 3
60 points minimum
Level 2
40 points minimum
Work was not submitted
O points minimum
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