SYS 210 Arab Open University Managing Technology and Innovation Questions Please answer the question I need it on Wednesday Question 01 Explain SWOT

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Question 01

Explain SWOT Analysis

Question 02

Explain Porter Five Forces Model

Question 03

Define Enterprise Resource Planning

Question 04

Explain Customer Relationship Management

Question 05

Read through the attached case study “Barclays Bank: PEST, SWOT and Five Forces Analysis”. As you read through the case, and based on what you learned in SYS210: Business Driven Technology, tackle the following questions and attempt to answer them using an essay format of no more than 1500 words:

Explain why competitive advantages are temporary along with the four key areas of a SWOT analysis and discuss the SWOT of Barclays Bank (500 words)
What is the relationship between a business strategy and stakeholders and Who are the top three most important stakeholders as explained in the case of the bank (500 words)
Assess whether using PEST, SWOT or Five Forces Analysis is more effective in the case of Barclays Bank Justify your answer (500 words) ARAB OPEN UNIVERSITY
FACULTY OF BUSINESS STUDIES
SYS210 – Business Driven Technology
TMA MG
2019-2020 – SEMESTER 3
Question 01
Explain SWOT Analysis
Question 02
Explain Porter Five Forces Model
Question 03
Define Enterprise Resource Planning
Question 04
Explain Customer Relationship Management
Question 05
Read through the attached case study “Barclays Bank: PEST, SWOT and Five Forces
Analysis”. As you read through the case, and based on what you learned in SYS210: Business
Driven Technology, tackle the following questions and attempt to answer them using an essay
format of no more than 1500 words:
a. Explain why competitive advantages are temporary along with the four key areas of a
SWOT analysis and discuss the SWOT of Barclays Bank (500 words, 40 % marks)
1
b. What is the relationship between a business strategy and stakeholders and Who are
the top three most important stakeholders as explained in the case of the bank (500
words, 30 % marks)
c. Assess whether using PEST, SWOT or Five Forces Analysis is more effective in the
case of Barclays Bank Justify your answer (500 words, 30 % marks).
END OF SYS210 TMA Summer 2019-2020
2
CHAPTER TWO
IDENTIFYING
COMPETITIVE
ADVANTAGES
LEARNING OUTCOMES
1. Explain why competitive advantages are
temporary along with y the four key areas of a
SWOT analysis
2. Describe Porter’s Five Forces Model and explain
each of the five forces
3. Compare Porter’s three generic strategies
4. Demonstrate how a company can add value by
using Porter’s value chain analysis
IDENTIFYING COMPETITIVE
ADVANTAGES
?Business strategy – A leadership plan that achieves a
specific set of goals or objectives such as
?
Developing new products or services
?
Entering new markets
?
Increasing customer loyalty
?
Attracting new customers
?
Increasing sales
IDENTIFYING COMPETITIVE
ADVANTAGES
IDENTIFYING COMPETITIVE
ADVANTAGES
?Competitive advantage – A product or service that an
organization’s customers place a greater value on than
similar offerings from a competitor
?First-mover advantage – Occurs when an organization
can significantly impact its market share by being first to
market with a competitive advantage
IDENTIFYING COMPETITIVE
ADVANTAGES
SWOT ANALYSIS
?A SWOT analysis evaluates an organization’s strengths,
weaknesses, opportunities, and threats to identify significant
influences that work for or against business strategies
THE FIVE FORCES MODEL –
EVALUATING INDUSTRY ATTRACTIVENESS
Porter’s Five
Forces Model
BUYER POWER
?Buyer power – The ability of buyers to
affect the price of an item
• Switching cost – Manipulating costs that
make customers reluctant to switch to
another product
• Loyalty program – Rewards customers
based on the amount of business they do
with a particular organization
SUPPLIER POWER
?Supplier power – The suppliers’ ability to influence
the prices they charge for supplies
• Supply chain – Consists of all parties involved in the
procurement of a product or raw material
THREAT OF SUBSTITUTE
PRODUCTS OR SERVICES
? Threat of substitute products or
services – High when there are
many alternatives to a product
or service and low when there
are few alternatives
THREAT OF NEW ENTRANTS
?Threat of new entrants – High when it is easy for
new competitors to enter a market and low when
there are significant entry barriers
• Entry barrier – A feature of a product or service that
customers have come to expect and entering
competitors must offer the same for survival
RIVALRY AMONG
EXISTING COMPETITORS
?Rivalry among existing competitors – High
when competition is fierce in a market and low
when competitors are more complacent
• Product differentiation – Occurs when a
company develops unique differences in its
products or services with the intent to influence
demand
ANALYZING THE AIRLINE
INDUSTRY
?Perform a Porter’s Five Forces analysis of each of the
following for a company entering the commercial airline
industry
• Buyer power
• Supplier power
• Threat of substitute products/services
• Threat of new entrants
• Rivalry among competitors
THE THREE GENERIC STRATEGIES
CHOOSING A BUSINESS FOCUS
Porter’s Three Generic Strategies
THE THREE GENERIC STRATEGIES
CHOOSING A BUSINESS FOCUS
Porter’s Three Generic Strategies
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
?Business process – A standardized set
of activities that accomplish a specific
task, such as a specific process
?Value chain analysis – Views a firm as a
series of business processes that each
add value to the product or service
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
?Primary value activities
• Inbound logistics – Acquires raw materials and resources, and
distributes
• Operations – Transforms raw materials or inputs into goods and
services
• Outbound logistics – Distributes goods and services to customers
• Marketing and sales – Promotes, prices, and sells products to
customers
• Service – Provides customer support
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
?Support value activities
• Firm infrastructure – Includes the company format or
departmental structures, environment, and systems
• Human resource management – Provides employee training,
hiring, and compensation
• Technology development – Applies MIS to processes to add
value
• Procurement – Purchases inputs such as raw materials,
resources, equipment, and supplies
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
Porter’s Value Chain
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
Value Chain and Porter’s Five Forces Model
LEARNING OUTCOME REVIEW
?Now that you have finished the chapter please
review the learning outcomes in your text
CHAPTER THREE
STRATEGIC
INITIATIVES FOR
IMPLEMENTING
COMPETITIVE
ADVANTAGES
LEARNING OUTCOMES
1. Identify how an organization can use
business process reengineering to improve its
business
2. Explain supply chain management and its
role in business
3. Explain customer relationship management
systems and how they can help organizations
understand their customers
4. Summarize the importance of enterprise
resource planning systems
STRATEGIC INITIATIVES
?Organizations can undertake highprofile strategic initiatives including:
• Business process reengineering (BPR)
• Supply chain management (SCM)
• Customer relationship management
(CRM)
• Enterprise resource planning (ERP)
BUSINESS PROCESS REENGINEERING
?Business process – a standardized set of activities
that accomplish a specific task, such as processing a
customer’s order
?Business process reengineering (BPR) – the analysis
and redesign of workflow within and between
enterprises
USING MIS TO IMPROVE
BUSINESS PROCESSES
?Workflow – Includes the tasks, activities, and
responsibilities required to execute each step in a
business process
MANAGING BUSINESS PROCESSES
?Businesses gain a
competitive edge
when they
minimize costs and
streamline business
processes
MANAGING BUSINESS
PROCESSES
?
? Customer facing process Results in a product or service
that is received by an
organization’s external customer
Business facing process Invisible to the external
customer but essential to the
effective management of the
business
MANAGING BUSINESS
PROCESSES
The Order-to-Delivery Process
BUSINESS PROCESS MODELING
?Business process modeling (or mapping) – The activity of
creating a detailed flow chart or process map of a work
process showing its inputs, tasks, and activities, in a
structured sequence
?Business process model – A graphic description of a
process, showing the sequence of process tasks, which is
developed for a specific
• As-Is process model
• To-Be process model
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
USING MIS TO IMPROVE
BUSINESS PROCESSES
USING MIS TO IMPROVE
BUSINESS PROCESSES
SUPPLY CHAIN MANAGEMENT
?Supply Chain Management
(SCM) – The management of
information flows between and
among activities in a supply chain
to maximize total supply chain
effectiveness and profitability
BASICS OF SUPPLY CHAIN
?
The supply chain has three main links:
1. Materials flow from suppliers and their “upstream”
suppliers at all levels
2. Transformation of materials into semifinished and
finished products through the organization’s own
production process
3. Distribution of products to customers and their
“downstream” customers at all levels
BASICS OF SUPPLY CHAIN
?Organizations must embrace
technologies that can effectively
manage supply chains
SUPPLY CHAIN MANAGEMENT
?Five basic supply
chain activities
SUPPLY CHAIN MANAGEMENT
Supply Chain Example
SUPPLY CHAIN MANAGEMENT
Walmart and Procter & Gamble SCM Example
SUPPLY CHAIN MANAGEMENT
?Effective and efficient SCM systems can enable an
organization to
• Decrease the power of its buyers
• Increase its own supplier power
• Increase switching costs to reduce the threat of
substitute products or services
• Create entry barriers thereby reducing the threat of
new entrants
• Increase efficiencies while seeking a competitive
advantage through cost leadership
SUPPLY CHAIN MANAGEMENT
Effective and Efficient SCM Systems Effect
on Porter’s Five Forces
CUSTOMER RELATIONSHIP
MANAGEMENT
?Customer relationship management
(CRM) – involves managing all aspects
of a customer’s relationship with an
organization to increase customer
loyalty and retention and an
organization’s profitability
?Many organizations, such as Charles
Schwab and Kaiser Permanente, have
obtained great success through the
implementation of CRM systems
CUSTOMER RELATIONSHIP
MANAGEMENT
?CRM is not just technology, but a strategy,
process, and business goal that an organization
must embrace on an enterprisewide level
?CRM can enable an organization to:
•
•
•
•
Identify types of customers
Design individual customer marketing campaigns
Treat each customer as an individual
Understand customer buying behaviors
CUSTOMER RELATIONSHIP
MANAGEMENT
EVOLUTION OF CRM
?CRM reporting technology – Help organizations
identify their customers across other applications
?CRM analysis technologies – Help organization
segment their customers into categories such as
best and worst customers
?CRM predicting technologies – Help
organizations make predictions regarding
customer behavior such as which customers are at
risk of leaving
EVOLUTION OF CRM
ENTERPRISE RESOURCE
PLANNING
?Enterprise resource planning (ERP) – integrates
all departments and functions throughout an
organization into a single IT system so that
employees can make decisions by viewing
enterprisewide information on all business
operations
?Keyword in ERP is
“enterprise”
ENTERPRISE RESOURCE PLANNING
?Sample data from a sales database
1
2
A
OrderDate
Monday, January 04, 2010
B
ProductName
Mozzarella cheese
C
Quantity
41 5
D
Unit Price
$ 24.15
E
Unit Cost
S15.35
F
Customer ID
AC45
G
SalesRepID
EX-107
3
Monday, January 04 2010
Romaine lettuce
90.65
$15.06
$14.04
AC45
EX-109
4
Tuesday, January 05 2010
Red onions
27.15
$12.08
$10.32
ACS7
EX-104
5
Wednesday January 06 2010
Romaine lettuce
67.25
$15.16
$10.54
A096
EX-109
6
Thursday, January 07 2010
Black olives
79.26
$12.18
$9.56
A044
EX-104
7
Thursday. January 07 2010
Romaine lettuce
46.52
$15.24
$11.54
AC32
EX-104
8
Thursday January 07 2010
Romaine lettuce
52.5
$15.26
$11.12
AC84
EX-109
9
Friday January 03 2010
Red onions
39.5
$12.55
$9.54
A0103
EX-104
10
Saturday January 09 2010
Romaine lettuce
66.5
$15.98
$9.56
AC4
EX-104
11
Sunday, January 10, 2010
Romaine lettuce
58.26
$15.97
$9.50
A0174
EX-104
12
Sunday January 10 2010
Pineapple
40.15
$33.54
$22.12
AC45
EX-I04
ENTERPRISE RESOURCE
PLANNING
?Sample data from an accounting
database
1
A
OrderDate
B
ProductName
C
Quantity
D
Unit Price
E
Total Sales
F
Unit Cost
G
Total Cost
H
Profit
I
Customer
J
SalesRep
2
04-Jan-10
Mozzarella cheese
41
24
984
18
738
246
The Station
Debbie Fernandez
3
04-Jan-10
Romaine lettuce
90
15
1,350
14
1,260
The Station
Roberta Cross
4
05 Jan-10
Red onions
27
12
324
8
216
108
Bert’s Bistro
Loraine Schultz
5
06-Jan-10
Romaine lettuce
67
15
1,005
14
938
67
Smoke House
Roberta Cross
6
07-Jan-10
Black olives
79
12
948
6
474
474
Flagstaff House
Loraine Schultz
7
07-Jan-10
Romaine lettuce
46
15
690
14
644
46
Two Bitts
Loraine Schultz
8
07-Jan-10
Romaine lettuce
52
15
780
14
728
52
Pierce Arrow
Roberta Cross
9
08-Jan-10
Red onions
39
12
468
8
312
156
Mamma’s Pasta
Place
Loraine Schultz
10
09-Jan-10
Romaine lettuce
66
15
990
14
924
66
The Dandelion
Loraine Schultz
11
10-Jan-10
Romaine lettuce
58
15
870
14
812
58
Carmens
Loraine Schultz
ENTERPRISE RESOURCE PLANNING
?ERP systems collect data from across an organization
and correlates the data generating an enterprisewide
view
LEARNING OUTCOME
REVIEW
?Now that you have finished the chapter
please review the learning outcomes in
your text
Barclays Bank: PEST, SWOT and Five Forces Analysis
Barclays bank is providing its services in India in some their selected business divisions.
Barclays bank now wants to expand its services in India with other corporate units. This report is
a helping tool for their expansion as it provides basic information needed for this expansion.
External Environment Analysis by the help of PEST, SWOT and Porter’s five forces provides
essential information for the management of Barclays bank while making and implementing
business strategies with more knowledge, authority and control.
Task 1: Business Structure of Barclays Bank:
Barclays is one of the leading British based multinational banks having branches in 5 different
continents across the world. Barclays bank has strong position due to its asset estimation of more
than 2.3 US dollars. Banking structure of Barclays is divided into Personal and corporate
banking, Investment banking, Investment management and the unit of credit cards. The main
headquarter of Barclays is located at London and the customer’s base of Barclays bank is more
than 48 million in different continents including Africa, Asia, Europe, North and South America.
The basic structure of Barclays is divided into two clusters:
1. Corporate and investment banking plus Wealth and investment management.
2. Retail and Business Banking
Barclays bank also plays part in providing consultancy services for people in operating their
small scale business. The unit of personal banking provides its services to manage the investment
of small scale businesses. The security and easy access ability level for borrowing purposes
makes Barclays one of the standard financial service sectors. The business unit provides
consultancy for personal banking borrowing. They provide innovation to start different small
level businesses and provide attractive financial services and opportunities for personal loans.
Corporate banking is one of the profitable units of business unit of Barclays as it has more than
50,000 customers in five different continents. Risk management unit is also important to provide
advisory for businesses which have potential to invest and get profit and also provide
opportunities for investment. Wealth and Investment management unit works in more than 20
countries to provide its services. The basic functions of this unit are international and private
banking services, investment management services, fiduciary services and brokerage services.
Business structure of Barclays bank allows world class banking solutions for corporate
customers as well as personal banking clients. Using up to date technology in term of online
banking solutions and mobility services provide an edge on competitors due to the latest
procedures used in these services. Barclays rely on its global relationship approach. Different
relationships teams work across the world to add value to the business of corporate and personal
clients.
Impact of Market Structure
The basic purpose of Barclays is to increase its business in term of customers and profit, looking
for potential customers all around the world, looking for growing economies and to expand in
such economies to fulfill its vision of growth.
Barclays bank is working in India for more than three decades. Investment banking division was
the initial business of Barclays banking in India. Now Barclays bank is providing its corporate
and personal banking services in India. This technique of using selected divisions is because of
the market structure of India which is different as compared to Europe, Africa or America.
People hesitate to deposit in banks and also there was less focus on borrowing from banks. The
trend is changing due to awareness and availability of latest technology. The businesses of
selected divisions in India shows that market structure have impacts while working in
international economy. Changes in business structure while working internationally are basic
requirements due to different values, structures and perceptions of the customers living in
international market.
Task 2: Causes of Globalization
The change in the trends of international economy damaged the working of different
organizations. The negative trend of economy of different European and American business
environment allows organizations to look for new markets, customers and better economic
regions. This is one of the biggest causes of globalization. The other cause is the advancement in
technology and the availability of easy ways of doing business. People came to know about latest
processes, new innovations in products and services, the differences in the quality of products
and services and new ways of communicating. These cause international companies to expand
their business across the borders to target the needs and wants of such customers. The concept of
international free trade also caused globalization to take place due to the incentives associated
with free trade. Availability of better suppliers in the international market causes organizations
not to rely on domestic suppliers. Availability on quality suppliers on competitive basis is a
reason of globalization. Lower wages rates in other regions as compared to domestic labors in
Europe and America encouraged organizations to expand their business in Asian countries which
are less costly for infrastructure and low rate employees. All of the above mentioned reasons are
primary causes for globalization. Advancement in technology, use of internet, emails, mobiles,
and better traveling provided the basis for globalization to take place. The advancement in online
technology provides basis for improved Management Information System to collect and analyze
data all around the world to make investment decisions.
Implications of Globalization
Better business control through internet, mobiles and MIS provides comfort for organizations to
handle business from anywhere in the world. This has made strategic decision making easy and
fast as response from customers and management is speedy as compared to previous systems.
The improvement in the living style and standard are implications of the availability of
international standard products and services in those regions. People came to know about the
variety and quality of products due to increased and reliable products and services as a result of
international expansions. One can now see and buy products through online websites, emails and
mobiles phones as these are easy and less costly way of communication now days. Now people
have more choices in term of products, services and prices. One can compare product quality and
prices by …
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