SWOT analysis for a fictional, large, physician cardiology practice

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At the end of each unit, DB participation is assessed based on level of engagement and the quality of the contribution to the discussion. DBs allow learners to learn through sharing ideas and experiences as they relate to course content. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB are accepted after the end of the unit. Learners must demonstrate an appropriate depth of understanding of course content to receive credit for having submitted substantive posts. Typically, this is achieved with 3–4 strong paragraphs for Main Posts and 2–3 strong paragraphs for Response Posts.

A SWOT analysis is used to assist those involved in the strategic planning process in compiling information pertinent to formulating the rest of a strategic plan. Although the information garnered from such an analysis can help to formulate strategies, the SWOT analysis itself does not always render concrete answers. For example, something found in the SWOT analysis might not fit neatly into one of the categories, but instead can be placed in several depending on which perspective you are looking at the characteristic from.

Assume that you are asked to complete a SWOT analysis for a fictional, large, physician cardiology practice. You are having a hard time fitting all of the characteristics into the SWOT analysis categories. After careful deliberation, you complete the analysis and submit it for review to the practice manager.

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•Give 2 to 3 examples for each of the SWOT categories for your cardiology practice SWOT analysis. Why did you select these categories for specific services?

•What advice would you give them on analyzing the results of the SWOT analysis?

•Does the SWOT relate to strategic assessment? How?

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