Strategies for new supplement product

Paper instruction

Now that you completed the STP analysis, the CEO wants you to develop strategies
for the new supplement product in relation to:
Content:
a) The brand (ownership, name, product line, licensing) (1 page)
b) Packaging (including labeling) (1 page)
c) Other key elements such as variety, quality, features, sizes, etc. (1 page)
d) Marketing channels and supply chain (info and merchandise flow, etc.) (1 page)
e) Reference page (1 page)
Formatting guidelines:
Part 2 must be 4 pages of content (cover points a-to-d listed above) and 1 page of
references. Do not include a cover page. You must cite the book and at least 5
external sources using APA style formatting. Use Times New Roman 12, doublespaced. Do not cite Wikipedia or Investopedia! Other reliable sources are national
newspapers, official government websites, business magazines such as Inc.com,
fastcompany.com, Harvard Business Review hbr.org, and The Economist.

I have attached the PART 1 paper to go off of. This assignment is suppose to be based off of it.

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Our textbook is:
Grewal, D., and Levy, M. (2020). Marketing (7th ed.). McGraw-Hill.

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