STR 581 University of Phoenix WK2 Strategic Plan and Environmental Scan Essay You will perform an environmental scan for your target company. Choose an or

STR 581 University of Phoenix WK2 Strategic Plan and Environmental Scan Essay You will perform an environmental scan for your target company.

Choose an organization according to the following:

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Current employer
Most recent or former employer
Place of business that you have patronized or have been familiar with over a long period of time.
Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

Write a 1,050-word minimum environmental analysis in which you include the following:

Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
Evaluate the company’s external environment.
Assess the company’s general environment.
Evaluate the organization’s industry operating environment.

Format your paper according to APA guidelines. Strategic Plan, Part 1: External
Environmental Scan Grading Guide
STR/581 Version 12
Strategic Planning and Implementation
Copyright
Copyright © 2017 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All
other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended
to imply endorsement, sponsorship, or affiliation.
Strategic Plan, Part 1: External
Environmental Scan Grading Guide
STR/581 Version 12
Edited in accordance with University of Phoenix® editorial standards and practices.
Copyright © 2017 by University of Phoenix. All rights reserved.
2
Strategic Plan, Part 1: External
Environmental Scan Grading Guide
STR/581 Version 12
Individual Assignment: Strategic Plan, Part 1: External Environmental Scan
Purpose of Assignment
The final strategic plan is due in Week 6, but it begins with Part 1 in Week 2. Students begin by working on an
environmental scan which allows students to dig into the environments of the company selected.
Resources Required
Selected Company
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
The paper uses an organization according to
the following:
• Current employer
• Most recent or former employer
• Place of business that you have
patronized or have been familiar with
over a long period of time.
• The organization can be a start-up
that you or a significant other may
create in the future. For a start-up,
focus on an entrepreneurial idea that
is of substantive interest, so this
project leaves you with a product you
may leverage in the future.
.
The paper includes a determination of how to
create value and sustain competitive
advantage through environmental scanning
strategy.
The paper includes an evaluation of the
company’s external environment.
The paper includes an assessment of the
company’s general environment.
The paper includes an evaluation of the
organization’s industry operating
environment.
The paper is 1,050 words in length.
Copyright © 2017 by University of Phoenix. All rights reserved.
Comments:
3
Strategic Plan, Part 1: External
Environmental Scan Grading Guide
STR/581 Version 12
Content
Met
Writing Guidelines
Met
Partially
Met
Not Met
85
#/85
Partially
Met
Not
Met
Total
Available
Total
Earned
35
#/35
120
#/120
Organization
The tone is appropriate to the content and
assignment.
The introduction provides a sufficient
background on the topic and previews major
points.
Paragraph transitions are present, logical, and
maintain the flow throughout the paper.
The conclusion is logical, flows from the body
of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
#
Additional comments:
Copyright © 2017 by University of Phoenix. All rights reserved.
Comments:
Comments:
4

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