Starbucks corp


For your selected company, describe the strategic resources. How do these resources provide a competitive advantage for the company? Describe the company’s intellectual property. What would be the consequence of not protecting this resource? Provide a brief description of each primary and support value chain activity. Perform a SWOT analysis for your company. Make sure to include data and evidence to support. No cover page necessary this will be an informal posting on a discussion board but needs to still be detailed and on Starbucks corp

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