Southern New Hampshire University CH5 Internal Branding and Communications HW After reviewing this module’s resources, discuss the necessary steps to creat

Southern New Hampshire University CH5 Internal Branding and Communications HW After reviewing this module’s resources, discuss the necessary steps to create a successful brand-driven organization. Evaluate successful methods for delivering internal communications, creating employee alignment, and developing an overarching in-house branding culture. Provide examples of best practices as shared in the module resources.

GUIDELINES ATTACHED

RESOURCES:

Textbook: Reputation Management
Chapters 5 and 14

Textbook: Kellogg on Branding
Chapter 12 and Chapters 18–20

Article: 6 Tips for Building a Brand Culture and Improving Internal Communications
Read this article that discusses the opportunities for an organization to build a brand culture and improve internal communications.

Article: Build Your Brand From the Inside Out
Read this article that discusses how to build brand awareness through employee awareness and engagement.

Video: Achieving Brand Alignment Through Your Employees (cc)
View this video that discusses employee alignment as an opportunity to strengthen an organization and grow brand identity.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 4 minutes and 20 seconds in length. Graduate Discussion Rubric
Overview
Your active participation in the discussions is essential to your overall success this term. Discussion questions will help you make meaningful connections
between the course content and the larger concepts of the course. These discussions give you a chance to express your own thoughts, ask questions, and gain
insight from your peers and instructor.
Directions
For each discussion, you must create one initial post and follow up with at least two response posts.
For your initial post, do the following:
 Write a post of 1 to 2 paragraphs.
 In Module One, complete your initial post by Thursday at 11:59 p.m. Eastern.
 In Modules Two through Ten, complete your initial post by Thursday at 11:59 p.m. of your local time zone.
 Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or
popular sources.
For your response posts, do the following:
 Reply to at least two classmates outside of your own initial post thread.
 In Module One, complete your two response posts by Sunday at 11:59 p.m. Eastern.
 In Modules Two through Ten, complete your two response posts by Sunday at 11:59 p.m. of your local time zone.
 Demonstrate more depth and thought than saying things like “I agree” or “You are wrong.” Guidance is provided for you in the discussion prompt.
Rubric
Critical Elements
Comprehension
Timeliness
Engagement
Exemplary
Develops an initial post with an
organized, clear point of view or
idea using rich and significant
detail (100%)
N/A
Provides relevant and
meaningful response posts with
clarifying explanation and detail
(100%)
Proficient
Develops an initial post with a
point of view or idea using
appropriate detail (90%)
Submits initial post on time
(100%)
Provides relevant response
posts with some explanation
and detail (90%)
Needs Improvement
Develops an initial post with a
point of view or idea but with
some gaps in organization and
detail (70%)
Submits initial post one day late
(70%)
Provides somewhat relevant
response posts with some
explanation and detail (70%)
Not Evident
Does not develop an initial post
with an organized point of view
or idea (0%)
Value
20
Submits initial post two or more
days late (0%)
Provides response posts that are
generic with little explanation or
detail (0%)
10
20
Critical Elements
Critical Thinking
Writing (Mechanics)
Exemplary
Draws insightful conclusions
that are thoroughly defended
with evidence and examples
(100%)
Initial post and responses are
easily understood, clear, and
concise using proper citation
methods where applicable with
no errors in citations (100%)
Proficient
Draws informed conclusions
that are justified with evidence
(90%)
Needs Improvement
Draws logical conclusions (70%)
Not Evident
Does not draw logical
conclusions (0%)
Value
30
Initial post and responses are
easily understood using proper
citation methods where
applicable with few errors in
citations (90%)
Initial post and responses are
understandable using proper
citation methods where
applicable with a number of
errors in citations (70%)
Initial post and responses are
not understandable and do not
use proper citation methods
where applicable (0%)
Total
20
100%

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