Southern New Hampshire Alteryx Branch in Kenya Memorandum Overview: The executive memorandum assignment requires your careful consideration of an appropria

Southern New Hampshire Alteryx Branch in Kenya Memorandum Overview:
The executive memorandum assignment requires your careful consideration of an appropriate, sensible investment project for your chosen company. Furthermore, this assignment will develop and demonstrate your ability to find useful, authoritative information sources about your selected company, its industry, its economic environment, and the particular investment opportunity.
Prompt:
Write a memo about the expansion opportunity for which you will request funding in your final project proposal. This paper should be 1–2 pages long and should include only a simple narrative description. You do not need fancy formatting, numbers, tables, or graphs in this document.
List your key information sources about the organization you have chosen for your final project, explaining in one to two sentences each how the source is relevant to your project. Your memo should identify the source (not just a website address) plus, in general, describe what information that source can reliably provide. Your sources must be authoritative. The company’s own website is an authoritative source for its own public financial and other information, for example.
Serious business or economic sites, such as Bloomberg, or industry trade journals can be authoritative sources for fairly unbiased news about the organization or its industry. Other reliable sources could educate you about the business environment in your project’s target country (e. g., the CIA World Factbook). Someone you know who has worked for that organization or in that industry could also be an excellent source of certain information.
Specifically, the following critical elements must be addressed:
Include a narrative overview of your expansion opportunity.
Describe the expansion project, the country in which the expansion will take place.
And the reasoning behind this expansion into this country at this particular time.
In other words, why does this particular project and country make sense for your chosen company?
Include key information sources related to the company you have chosen.
Sources should provide an introductory, authoritative, future-oriented understanding of the company itself, the industry, technology, customers, suppliers and competitors.
And the economic environment of the company and of your proposed expansion.
Sources could be published or online
they could even include a person you know with experience in that industry.
The sources will almost certainly include the company’s website.
you might also follow its Facebook and Twitter feeds.
Note how each source is relevant and describe what information the source will provide. You will probably develop more sources later in the course, but these are meant to give you a solid start.
Guidelines for Submission: Your executive memo must be 1–2 pages long (excluding the reference page), doubled spaced, written in 12-point Times New Roman font. Your reference page should be in APA style. Josh Mowrey 1
At Alteryx, we are committed to revolutionizing businesses through data science
and analytics. There has been an explosion in industrialization and businesses in East
Africa over the past five years. However, businesses and industries in these countries are
yet to meet their maximum potential due to lack of ample data science and analytics
tools. Kenya, being the technology and industrial hub of the Eastern Africa presents a
good opportunity for Alteryx to venture into business within East Africa. This project
will not only offer the company an opportunity to positively impact the East African
markets but will also provide a growth opportunity for the company.
This investment project mainly aims at establishing an Alteryx branch in Kenya
that will serve the Eastern Africa countries. This branch will offer services such as data
security and data science and analytics services to major companies within the Eastern
Africa. A report released in 2018 by the Institute of chartered Accountants in England
and Wales (ICAEW) indicated that East Africa had the strongest economic and
technological growth in Africa, with Kenya having the highest economic growth.
The market research indicates that the technological boom is currently being
experienced in the East Africa where companies tend to lean towards data science and
analytics for a competitive edge within one year. Additionally, Kenya is currently looking
for partnerships and investors with foreign countries in order to expand its trade hence,
their financial regulations are quite friendly and acquiring government approvals are not
challenging. This would a most strategic time to venture into the Eastern African
markets.
This project will require renting of a new business space, computers and other
machines required to support the business operations and government approvals and
Josh Mowrey 2
licensing. Recruitment and training of new employees will be of vital importance to the
project. Also, being a venture into a new market segment, high levels of brand promotion
and awareness will be vital to the success of this project. Putting all these factors into
consideration the project requires a capital of $500,000.
The project could have a potential start up of September this year. Which during
the first four months of setting up this project, we would primarily rely on funding from
our investors. However, according the anticipated projections that the branch should be
able to accomplish to meet the financial needs that we want to reach after the first four
months to help with acquiring of clients. If the project does not produce tangible results
in terms of profits and clients during the first six months, then it will be terminated.
This project proposal is viable since the high levels of technological and
economic growth in this region presents an untapped market for our company.
Additionally, venturing into a global market will create new target markets hence,
resulting to more growth of the company. If industrialization and investment levels
continue improving at a steady rate within the next ten years, then this project is expected
to improve the company’s revenue by 14% within this period.
One of the major internal risks that the project faces is human resources mainly
because the company will be dealing new employees. To cope with this risk, the
company will offer extensive training.
The main external risk that the company faces is competition. Following the
projected growths, more companies are likely to venture into this business. In order to
cope with this challenge, we will create a strong brand awareness. Additionally, were the
Josh Mowrey 3
sales of our services fall short by 20% from our project sales, then this would
significantly lag the success of our project. However, if the sales were they to improve by
20% then the expansion of the project such as the introduction of new products would be
initiated.
References:
Daily News (2018) Africa: East Africa has the Strongest Economic Growth in Africa
ICAEW Report. Retrieved from: https://allafrica.com/stories/201809130346.html
ALTERYX 2020-2022 FINANCIAL PROJECTIONS IN EAST AFRICA; KENYA
Three months ended December 31
Revenue
Cost
Gross profit
profit Margin (in percentage)
2020
$
30,450.00
$
7,000.00
$23,450.00
77
2021
$
38,588.00
$
6,658.00
$31,930.00
83
2022
$
49,300.00
$
6,200.00
$43,100.00
87
ALTERYX 2017 AND 2018 FINANCIAL REPORT
Three months ended December 31
Revenue
Cost
Gross profit
profit Margin (in percentage)
2018
$
89,150.00
$
6,717.00
$82,433.00
92
2017
$
38,588.00
$
6,258.00
$32,330.00
84
Assumptions made when coming up with this projections
1. Technology is going to grow significantly over the next five years due consistant innovation
2. Businesses in East Africa/Kenya will lean towards data science & analytics to gain a competitive edge over
3. Industrialization in West Africa/ Kenya is going to continue to expand during this perio
4. The following branch will be able to cater for its financial needs after the four months, due to the co
Conclusions
Establishing an Alteryx branch in the East African region is an investment that will be worthw
Alteryx and our potential clients. Due to the profits that the company will acquire as projec
document shows the benefits that our clients will acquire from the growth of our unique
Refrences:
1. Alteryx Announces Fourth Quarter and Full Year 2017 Financial Results. (n.d.). Retrieved from
https://investor.alteryx.com/news-and-events/press-releases/press-release-details/2018/Alteryx
Announces-Fourth-Quarter-and-Full-Year-2017-Financial-Results/default.aspx
2. Alteryx Announces Fourth Quarter and Full Year 2018 Financial Results. (n.d.). Retrieved from
https://investor.alteryx.com/news-and-events/press-releases/press-release-details/2019/Alteryx
Announces-Fourth-Quarter-and-Full-Year-2018-Financial-Results/
ONS IN EAST AFRICA; KENYA
Year ended December 31
2020
$
103,570.00
$
45,380.00
$58,190.00
56
2021
2022
$
115,000.00 $
130,450.00
$
35,800.00 $
25,500.00
$79,200.00
$104,950.00
69
80
EPORT
Year ended December 31
2018
$
253,570.00
$
22,800.00
$230,770.00
91
2017
$
131,607.00
$
21,803.00
$109,804.00
83
p with this projections
ars due consistant innovations (annual rate of 10%).
gain a competitive edge over other companies during the next year.
ue to expand during this period and future ones.
the four months, due to the consistent growth of the market.
nvestment that will be worthwhile for both
ompany will acquire as projected in this
om the growth of our unique services.
esults. (n.d.). Retrieved from
details/2018/AlteryxResults/default.aspx
sults. (n.d.). Retrieved from
details/2019/AlteryxResults/
•
•
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Overview:
o The executive memorandum assignment requires your careful consideration of an
appropriate, sensible investment project for your chosen company. Furthermore, this
assignment will develop and demonstrate your ability to find useful, authoritative
information sources about your selected company, its industry, its economic environment,
and the particular investment opportunity.
Prompt:
o Write a memo about the expansion opportunity for which you will request funding in your
final project proposal. This paper should be 1–2 pages long and should include only a simple
narrative description. You do not need fancy formatting, numbers, tables, or graphs in this
document.
o List your key information sources about the organization you have chosen for your final
project, explaining in one to two sentences each how the source is relevant to your project.
Your memo should identify the source (not just a website address) plus, in general, describe
what information that source can reliably provide. Your sources must be authoritative. The
company’s own website is an authoritative source for its own public financial and other
information, for example.
o Serious business or economic sites, such as Bloomberg, or industry trade journals can be
authoritative sources for fairly unbiased news about the organization or its industry. Other
reliable sources could educate you about the business environment in your project’s target
country (e. g., the CIA World Factbook). Someone you know who has worked for that
organization or in that industry could also be an excellent source of certain information.
Specifically, the following critical elements must be addressed:
o Include a narrative overview of your expansion opportunity.
o Describe the expansion project, the country in which the expansion will take place.
? And the reasoning behind this expansion into this country at this particular time.
? In other words, why does this particular project and country make sense for your
chosen company?
o Include key information sources related to the company you have chosen.
? Sources should provide an introductory, authoritative, future-oriented
understanding of the company itself, the industry, technology, customers, suppliers
and competitors.
? And the economic environment of the company and of your proposed expansion.
? Sources could be published or online
? they could even include a person you know with experience in that industry.
? The sources will almost certainly include the company’s website.
? you might also follow its Facebook and Twitter feeds.
o Note how each source is relevant and describe what information the source will provide.
You will probably develop more sources later in the course, but these are meant to give you
a solid start.
Guidelines for Submission: Your executive memo must be 1–2 pages long (excluding the reference
page), doubled spaced, written in 12-point Times New Roman font. Your reference page should be
in APA style.

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