Service-Learning Project

Service-Learning Project

Purpose:

The learning objectives associated with this assignment include engaging in hands-on methods to understand better how to create a strong nonprofit or small business to build brand support and equity.  This assignment will encourage students to think critically about fortifying their assigned nonprofit or small business organization’s brand strategies to maximize long-term brand success.

This assignment will also allow students to prepare for work in marketing and promote the UT Dallas name.

Skills:

The purpose of this assignment is to help you practice the following skills that are essential to your success in this course.

1. Understand basic marketing knowledge and methods used to promote a brand.
2. Recommend and apply marketing tools to promote the brand.
3. Evaluate and recommend successful existing and new marketing strategies to strengthen the brand.

Knowledge:

This assignment will also help you become familiar with the following important content knowledge in the field of marketing.

1. Brand elements
2. Brand awareness and associations
3. Perceptual Map
4. Marketing strategies and recommendations
5. Reflection on learning

Task (General):

1. Choose a nonprofit organization.Analyze your selected nonprofit organization’s marketing online activity.
2. Connect with your Director/Contact and let them know that you will be working with them. Show them your assignment and let them know you will send them your work at the end of the semester.
3. Provide the deliverables on the Homework Assignments online on the day they are due.

Tasks (Specifically):

Product and Brand Management Branding Project Homework Assignments

Homework #1

1. Select a non-profit organization, startup or small business and make contact with the director/manager to let them know you are interested in helping them with their marketing/branding campaign. Analyze their brand and provide the following:
   1. Brand/Organization Name
      1. Brand Elements associated with the Brand
      2. Discussion regarding Awareness and Associations (whether they are strong, favorable and unique)

1. The goals and objectives you and your director have agreed on.

*Grading: Up to 25 points for the quality of your work.

Homework #2

1. Implementation
2. Brand/Organization Name
3. Plan in detailed form that you are implementing to meet the goals.
4. Put the plan in the following form:
   1. Goals and Objectives
   2. Planned Activity and Timing that supports the Goals and Objectives
5. Build a Perceptual Map plotting your nonprofit organization along with similar organizations

*Grading: Up to 25 points for the quality of your work.

Homework #3:

• Results
  1. Brand/Organization Name
  2. Review/interpret the results of your efforts and graph them.

What was your impact?  How did you make a difference working with your organization?

1. Goal and Objectives
2. Results of your Plan
3. Data visualization example that communicates your results and impact
4. Based on the results, provide a list of recommendations of marketing strategies that should be continued or considered for usage in the future.

*Grading:  Up to 25 points for the quality of your work.

Homework #4:

1. Reflection
   1. Brand/Organization Name
   2. It’s time to turn in your Serflection workbook.
   3. Please submit it via Elearning

*Grading:  Up to 25 points for the quality of your work.

*Rubric:

Poor                                                    Average                                            Good

17 points or less                                18-20 points                                       21-25 points

Assignment not                                Assignment                                       Additional

fully completed                                completed                                        work completed;

Evidence provided

Criteria for Success:

Characteristics of Successful Assignments:

1. Labeled sections associated with all the deliverables for each assignment.
2. Extra work like screen shots of examples or multiple graphs/data visualizations provided.
3. As a class, we will review of poor, average and good work before assignments are due and good work from our class once the assignment has been graded
4. Let a classmate evaluate your work and suggest improvements.