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………………………………… Principles of Logistics (BUSS- B-2001) Spring Online 2020 – CW 1 (Assignment 1) – Session A, B & C – QP
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IN SEMESTER (INDIVIDUAL ASSIGNMENT) – SPRING
2020
(Assessment 1)
Module Code: BUSS – B -2001
Module Name: Principles of Logistics
Level: 2
Max. Marks: 100
Instructions to Student
Answer all questions.
Deadline of submission: 07/06/2020
23:59 pm
The marks received on the assignment will be scaled down to the actual weightage
of the assignment which is 50 marks
Formative feedback on the complete assignment draft will be provided if the draft is
submitted at least 10 days before the final submission date.
Feedback after final evaluation will be provided by 15/06/2020
Maximum word limit: 1500 words
Module Learning Outcomes
The following LOs are achieved by the student by completing the assignment successfully
1) Develop the knowledge of state of art logistic principles
2) Discuss logistic problems and solutions with lecturers
Assignment Objective
This exercise requires you to use your improvisation and analytical capabilities. You have to
work and discuss the steps that you will take to arrive at a good solution for the exercise.
MEC_AMO_TEM_034_01
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Principles of Logistics (BUSS- B-2001) Spring Online 2020 – CW 1 (Assignment 1) – Session A, B & C – QP
Assignment Tasks
The Tasks
Market and Logistics
You have to start by choosing 4 products that are essentially different from each other. To make the
choice of products easier, you can choose one product from each of the following 4 groups.
A. Non-durables 1: Foodstuffs: Ben & Jerry’s, Mars Bar, or cheese
2: Cosmetics: Suntan lotion, Rituals, or nail varnish
B. Durables 1: ICT sector: PlayStation, laptop, or TomTom
2: Automotive sector: Car, E-bike, or scooter
Exercise:
1) The 4 products are in different categories. Use sources to determine which category the products
are in. (4+4+4+8= 20 marks)
a. State whether they are mass-produced products or products made for individual customers.
(4 Marks)
b. State whether a push system or a pull system is used to drive the flow of goods. (4 Marks)
c. State the target groups the products are aimed at. (4 Marks)
d. Describe the breadth and depth of the assortment. (8 Marks)
2) Work out the marketing mix for the four areas below and use graphics and sources for this.
(8+8+8+8= 32 Marks)
a. The product. (8 Marks)
b. The pricing. (8 Marks)
c. The place. (8 Marks)
d. The promotion. (8 Marks)
3) Try to decide which phase of the ‘production life-cycle’ each product is in. (12 Marks)
4) Try to map out the entire chain for one non-durable product and one durable product, from the
raw materials to the consumer, and name all the different links. (20 Marks)
Organized layout of the work: (8 Marks)
Sources: (8 Marks)
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Principles of Logistics (BUSS- B-2001) Spring Online 2020 – CW 1 (Assignment 1) – Session A, B & C – QP
All answers must include an explanation of the reasons for your answers. Use sources for this! Also
you use graphics and pictures to support your arguments.
Rules & Regulations:
The assignment needs to be done bearing in mind the following
1. For the assignment students are expected to refer to secondary data and literature sources as well
as primary data. All resources should be cited using CU Harvard style.
2. The assignment should contain direct answers, diagrams and calculations if necessary.
3. The final assignment must have a Title page, Table of Contents, References/ bibliography using
CU Harvard Style and page numbers.
4. Title Page must have Assignment Name, Module name, Session, your name, ID, and the name
of the faculty.
5. The assignment should be done in Word, font size 12, font style Times New Roman, text color
black, colors can be used ONLY in appendices; main body of the report should be black and white.
6. Softcopy in word format is to be submitted through Turnitin link on Moodle.
7. If found necessary, Viva may be conducted after the assignment submission as per the
dates informed earlier.
Guidelines:
Assignment must be computer typed.
Font – Times New Roman
Font Style – Regular
Font – Size – 12
Heading should be with Font Size 14, Bold, Capital and Underline.
Explain with suitable diagrams wherever required. Diagrams must be drawn using suitable
software or by pencil.
Each student has to do the assignment individually.
You can refer books in eLibrary or use internet resource. But you should not cut and paste material
from internet nor provide photocopied material from books. The assignment answers should be
in your own words after understanding the matter from the above resources.
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Principles of Logistics (BUSS- B-2001) Spring Online 2020 – CW 1 (Assignment 1) – Session A, B & C – QP
Important Policies to be followed
1. Student Academic Integrity Policy*:
MEC upholds the spirit of academic integrity in all forms of academic work and any form of violation
of academic integrity shall invite severe penalty. Any benefit obtained by indulging in the act of
violation of academic integrity shall be cancelled.
All cases of violation of academic integrity on the part of the student shall fall under any of the below
mentioned categories:
1.
Plagiarism
2.
Malpractice
3.
Ghost Writing
4.
Collusion
5.
Other cases
If the student fails a module and has a proven case of academic integrity violation in this module, the
student is required to re-register the module. This is applicable to first and second offenders of
plagiarism.
1. Plagiarism
A. First offence of plagiarism
I.
If a student is caught first time in an act of plagiarism during his/her course of study in
any assignment other than project work, the student will be allowed to re-submit the
assignment once, within a maximum period of one week. However, a penalty of
deduction of 25% of the marks obtained for the resubmitted work will be imposed.
II.
Period of re-submission: The student will have to re-submit the work one week from the
date he or she is advised to re-submit.
III.
If the re-submitted work is also found to be plagiarized, then that assessment will be
awarded a zero mark. Re-submission of the work beyond the maximum period of one
week will not be accepted and the assessment will be awarded a zero mark.
B. Second offence of plagiarism
If any student is caught second time in an act of plagiarism during his/her course of study (in a
subsequent semester), the student will directly be awarded zero for the work in which plagiarism
is detected. In such cases, the student will not be allowed to resubmit the work. A warning of
suspension shall be issued, and student has to sign an undertaking and undergo counselling
session in such cases.
MEC_AMO_TEM_034_01
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Principles of Logistics (BUSS- B-2001) Spring Online 2020 – CW 1 (Assignment 1) – Session A, B & C – QP
2. Malpractice/Ghostwriting/Collusion
A. First offence of Malpractice/Ghost writing/Collusion
If a student is caught in an act of Malpractice/Ghostwriting/Collusion for an assessment
component irrespective of coursework or end semester, the student shall fail the module
and shall be required to re-register the module
B. Second Offence of Malpractice/Ghost writing/Collusion
If a student is caught a second time in an act of Malpractice/Ghostwriting/Collusion for
an assessment component irrespective of coursework or end semester, the student
shall fail the module. A warning of suspension shall be issued, and student has to sign
an undertaking and undergo counselling session in such cases.
3. Third Offence of Academic Integrity Violation
If a student is caught a third time in an act of Academic Integrity Violation for an assessment
component irrespective of coursework or end semester (in a subsequent semester), the student
shall fail the module and also shall be suspended for one semester from the College, as
recommended by institutional level academic committee, Chaired by the Associate Dean, Academic
Affairs.
4. Fourth Offence of Academic Integrity Violation:
If a student is caught a fourth time in an act of Academic Integrity Violation for an assessment
component irrespective of coursework or end semester (in a subsequent semester), the student shall
fail the module and also shall be expelled from the College, as recommended by institutional level
academic committee, Chaired by the Associate Dean, Academic Affairs.
5. Other cases
If a student commits an act of academic integrity violation as per the definition of “other cases”
mentioned in the previous section or of a different nature, student’s case shall be forwarded to an
institutional level academic committee, Chaired by the Associate Dean, Academic Affairs. The
committee shall investigate the case by means of a viva and/or a disciplinary hearing and shall take
appropriate decision. The penalty that can be granted to a proven case of academic integrity violation
which falls in this category of “other cases” can be a warning/component zero/ module
fail/suspension/expulsion depending on the nature and gravity of the offence.
6. Types/Variations of Cases:
I.
II.
If plagiarism is detected in any component of one assessment, the deduction in marks will be
applicable for the whole assessment, even if only the component or part submission alone needs
to be resubmitted.
If plagiarism is detected in a group assessment, all students of the group will be considered as
having committed an act of plagiarism and the policy will then be applied to all students
MEC_AMO_TEM_034_01
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