SBE 430 DeVry University Week 2 Customer Need or Problem to Be Solved Draft Paper The Course Project for SBE430 is to create the core components of a small

SBE 430 DeVry University Week 2 Customer Need or Problem to Be Solved Draft Paper The Course Project for SBE430 is to create the core components of a small business Internet marketing plan. Your plan will outline how you will market and sell online a product (good or service) for a small business. Yours may use an existing product that is not currently sold online, or you may imagine a new product to sell online. The choice is yours!

Assignment submissions are due in Weeks 2, 4, 6, and 8 as follows.

Week 2: Draft 1 (90 points)

Week 4: Draft 2 (90 points)

Week 6: Draft 3 (90 points)

Week 8: Final Draft (90 points)

See below for the plan’s outline, as well as guidelines for which sections to submit with each draft submission.

Outline

Use the outline below with section titles as headers in the body of your paper.

Title Page
Table of Contents
Opportunity Identification
Selling on the Web
Marketing on the Web
B2B Activities
E-Commerce Environment
E-Commerce Software
Security and Payment Systems
Implementation
References
Guidelines
The body of your final paper should be 10 to 15 pages in length, not including title page, table of contents, references page, or any appendices. Therefore, each draft should not exceed two to three pages. This is a short paper format that will require you to be concise and effective with your writing.
All drafts of the paper must be in APA sixth edition format. If you are unfamiliar with APA, please visit DeVry’s Student Resource Center for free writing resources.
For all drafts of the paper, include a title page and references page.
For the Final Draft submission in Week 8, also include the previous three drafts and a table of contents.
Week 2: Draft 1 (90 points)

Deliverable: Submit the Course Project – Draft 1

OPPORTUNITY IDENTIFICATION
Determine the customer need or problem to be solved.
Describe the product and its value proposition.
SELLING ON THE WEB
Define an online revenue model.
Explain how you will avoid channel conflict and cannibalization.
Describe a customer-centric website design.