Ryanair’s distinctive resources and capabilities, VRIO analysis to determine competitive advantage/Critical evaluation of VRIO and other framework that could help overcome its limitations
Student ID 40508370 To be submitted via Turnitin Please note there are 2 parts to this coursework, Part A and B, and this is for Part A only. In Part A, please note there are 2 questions that must be answered, the combined word count being 2000 words for both questions together. Please note that for Part A, the Ryanair Case, annual report, and corporate website are to be used, though the focus should be on the case study, and the annual report for updated information. The majority of the analysis should be based on these sources Please note that for question 2 of Part A, there is to be an evaluation of the VRIO framework, and a comparison of it to other models (Porter’s Five Forces, SWOT, PESTLE) for advantages and disadvantages. There must also be a discussion of how these different models may be combined together to overcome VRIO’s limitations. Please note that the 5 sources to be included in this essay must be the ones included in the Assessment Resources section of the assessment brief. They are: 1. Johnson et al. (2017), Exploring Strategy – Chapter 4 2. Richardson, J. (2008), The business model: An integrative framework for strategy execution 3. Lin, C., Tsai, H. L., Wu, Y. J., & Kiang, M. (2012), A fuzzy quantitative VRIO-based framework for evaluating organizational activities 4. Njoya, E. T., & Niemeier, H. M. (2011), Do dedicated low-cost passenger terminals create competitive advantages for airports?