RWS 290 San Diego State University Marketing for AleSmith Brewery Research It is a recommendation report, I choose No.3, Marketing for the local brewery in
RWS 290 San Diego State University Marketing for AleSmith Brewery Research It is a recommendation report, I choose No.3, Marketing for the local brewery in San Diego. First, you need to find a real local brewery company. Then you need to think about:
Topic of your report, problem being addressed, the importance of the topic and relevance of the problem
Target audiencewho are the decision makers? Who will read this report? What do you know about them? What are their expectations? How can you appeal to them and be persuasive?
An introduction that describes your topic and target audience
A description of the kind of resources that will be most compelling to your target audience. What kind of support will they be looking for? What kinds of resources will they see as most reliable and useful?
Which SDSU library databases do you plan to use on your research? Why? Do you plan to use information from web sites as well? Why or why not?
Please include the following headings in your outline:
Introduction
Background
Methodology
Findings
Recommendations
Conclusion
Be sure to develop your main points in this outline, use in-text citations, and note where you plan to use images like tables and charts in your report. After you finish the report, please double check these things:
Does the report address one problem with at least 3 recommendations? Are the recommendations persuasive? Does this report build an argument?
Are the recommendations supported by at least three reliable, academic sources and documented according to MLA or APA guidelines?
Is the report formatted correctly? Are the design elements effective? Are all required sections present and thorough?
Has the report made good use of visuals to provide access to the document and to clarify complex information/data?
Is the work free from spelling, grammatical, and mechanical errors?
Does the project use good business writing (clear, concise, easy to access)? Is the report well organized? Are the style, tone, and format professional?
Does the report adhere to report writing techniques and strategies discussed in our reading and lectures? RWS 290: BUSINESS WRITING AND RHETORIC
AMBER ANAYA
aanaya@sdsu.edu
THE RECOMMENDATION REPORT
Reports are some of the most common documents produced in the workplace. It is essential that you are
familiar with formal reports before you begin your career, and maybe even before you begin your
internships.
Instructions
Choose a local organization (community, campus, or local business) and identify a problem area for a
recommendation report. You will write this report from the perspective of an internal perspective. In
other words, imagine that you work for the company that you are writing this report to, and your boss has
asked you for this report.
The topic you choose should be centered on a specific problem, and the report you develop should help
the organization solve the problem you have identified.
Be sure to include a combination of text and images in your materials.
The Recommendation Report
Rough Draft Due 4/27, Final Draft Due 5/6
Please include the following components in your report
1. Title Page
2. Table of Contents
3. Executive Summary
4. The Report Proper
a. Introduction
b. Background
c. Methodology
d. Findings
e. Recommendations
f. Conclusion
5. References
6. Appendices
7. Include at least two visuals in the report itself (graphs, tables, charts, images)
8. Use at least three credible sources to support the recommendations you are making.
The audience for this component is the stakeholders in the business you are targeting. Managers, CEOs,
Department Heads, and other people involved in the decision-making process.
Potential Topics for RWS 290: Recommendation Report
1.
Management
CEO Activism: You work for a Fortune 500 company (your choice). Your boss has heard a little bit
about CEO Activism and thinks it might be a good move for the company. She has asked you to
research CEO Activism and to recommend 3-4 things she and the company can do to be a part of
CEO Activism. Your recommendations should make sense considering the rhetorical situation,
the kind of company you have chosen, their clients/customers/products, as well as the current
political and social climate. Support your recommendations with 3-4 outside sourcespeer
reviewed articles, materials from the SDSU Librarys business-related databases, credible Web
sites, and other reliable sources.
2.
Human Resources
You work for a San Diego-based biotech company. Word around the office is that men are
making significantly more in the same positions as their female counterparts. This poses a
problem for the companys reputation, employee morale, and human resources. Your boss is
looking for ways to address these issues. Write a recommendation report outlining the issue of
gender wage gap, how it relates to the biotech industry, and recommend at least 3-4 ways that
your company can address these issues. Your recommendations should make sense considering
the rhetorical situation, the kind of company you have chosen, their clients/customers/products,
as well as the current political and social climate. Support your recommendations with 3-4
outside sourcespeer reviewed articles, materials from the SDSU Librarys business-related
databases, credible Web sites, and other reliable sources.
3.
Marketing
You work for a local brewery in San Diego. As you know, there are many breweries in the area,
and it has been difficult keeping up with social media trends, blogging, advertising, as well as
customer loyalty in the industry. Your boss is worried that the brewery might be falling to the
back of the pack. He asks you to research customer loyalty as well as social media trends in the
industry and to recommend 3-4 things your brewery can do differently to better market the
business to the target audience. Your recommendations should make sense considering the
rhetorical situation, the kind of company you have chosen, their clients/customers/products, as
well as the current political and social climate. Support your recommendations with 3-4 outside
sourcespeer reviewed articles, materials from the SDSU Librarys business-related databases,
credible Web sites, and other reliable sources.
4.
Your Choice
You may choose to develop your own topic for the recommendation report. However, you must
get your topic approved by me before 4/16 via email. Write me an email with 2-3 paragraphs
explaining the topic, scope, and purpose of your report.
Project Guidelines
Remember that the purpose of this project is to be informative and persuasive. Think carefully of
how you will do this given the context of your report.
All project components must be typed, saved, and submitted to Blackboard. Use a font and style
that you feel suit the genre and your audience. Think carefully about this. You may wish to bring
a paper copy of your deliverable to class for your presentation as well.
All assignments must be submitted on time.
Design your documents to be visually appealing, scannable, and accessible.
Keep HATS in mind when creating your documents.
Evaluation
Task
Does the report address one problem with at least 3 recommendations? Are
the recommendations persuasive? Does this report build an argument?
Are the recommendations supported by at least three reliable, academic
sources and documented according to MLA or APA guidelines?
Is the report formatted correctly? Are the design elements effective? Are all
required sections present and thorough?
Has the report made good use of visuals to provide access to the document
and to clarify complex information/data?
Is the work free from spelling, grammatical, and mechanical errors?
Does the project use good business writing (clear, concise, easy to access)?
Is the report well organized? Are the style, tone, and format professional?
Does the report adhere to report writing techniques and strategies
discussed in our reading and lectures?
Total Points
Points Possible
4
3
4
3
3
4
4
25
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