Rhetorical Analysis of Air Dancer by Navigation App Waze Analysis Paper Rhetorical Analysis of an Advertisement • 4-5 pages (only papers with 4 full pages

Rhetorical Analysis of Air Dancer by Navigation App Waze Analysis Paper Rhetorical Analysis of an Advertisement
• 4-5 pages (only papers with 4 full pages will receive a passing grade)
• Must analyze one commercial of at least 30 seconds in length.
• Thesis must focus on the writer’s rhetorical appeals, not your opinion of the commercial. Make sure your thesis specifically references the words ethos, pathos, and logos.
• Do not use “I” or focus on your personal response. Talk about “the audience” or “the viewer” instead.

Assignment Description:
Choose one commercial, at least 30 seconds in length, and assess whether it persuades its audience of its central claim. Your essay should identify at the outset the audience at which the piece is aimed, its argumentative purpose, and its central argument. Once you have identified these concerns, evaluate the rhetorical effectiveness of the given text. A rhetorical analysis examines 1) the ad creator’s use of the three rhetorical appeals (ethos, pathos, and logos); 2) the arrangement and style of the piece; 3) the context of the piece (this involves looking at when and where it aired). In this piece, you may also compare the strategies the ad creator (or speaker) used with other strategies that would have been more effective or less effective.

Essay Guidelines
• Your essay should be a minimum of 4 FULL pages. Every available line should be used.
• The essay should have 1-inch margins with 12-point Times New Roman font.
• You need 2 sources: the commercial itself and one other source of your choosing. Direct quotes should be handled with the quotation sandwich. You will need proper MLA in-text citations for all paraphrases and direct quotations from the article.
• Include a thesis that evaluates the effectiveness of the commercial based on the ad’s use of rhetorical appeals (ethos, pathos, logos), style, and context.
• In this essay you will take a stand on whether the ad you have chosen persuades its audience of its central argument. This essay then, is NOT primarily about the product in the ad. It is instead about the effectiveness of the rhetorical strategies the ad uses.
• When structuring your essay, include an introduction that sets up your argument about the article, effectively organized paragraphs with strong topic sentences and transitions, and a conclusion that does not merely restate your thesis but that leaves the reader with further “food for thought.”

Your essay must incorporate quotes from the ad