Restaurant Grades Advertising Experiment Analysis Questions & Worksheet A case study Advertising Experiments at Restaurant Grades, Data in Excel is provide

Restaurant Grades Advertising Experiment Analysis Questions & Worksheet A case study Advertising Experiments at Restaurant Grades, Data in Excel is provided and try to analysis it and give recommendations. Provided tow word documants one has the case and the other one has the qestions. Also, the data in Excel sheet is attached. This assignment will analyze the data (RestaurantGrades-XLS-ENG.xls), interpret the results, and
make recommendation from the Case: RestaurantGrades (HBS 9-916-038). Please read the case
carefully first to do this assignment!
1. In the exercise (experiment), which outcome variable is most useful to consider? Are there other
outcome variables that you think would be useful to measure? Please support your answers with
some data analysis.
2. Do we observe different (statistically meaningful) results for chain and independent restaurants?
Please support your answers with some data analysis.
3. Should RestaurantGrades stick with their current design or switch to the alternative? How
confident are you of your decision, and what are possible concerns you may have? What can be done
to address your concerns (please be specific on your solutions).
Advertising Experiments at RestaurantGrades
Harvard Business School Case # 916-038
Courseware # 916-702
This courseware was prepared solely as the basis for class discussion. Copyright © 2016 President and
Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-5457685, write Harvard Business School Publishing, Boston, MA 02163, or go to
www.hbsp.harvard.edu/educators. This publication may not be digitized, photocopied, or otherwise
reproduced, posted, or transmitted, without the permission of Harvard Business School.
treatment pageviews calls
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