Purdue University Global Adaptive Sports Global Product Marketing Research Plan Research is becoming much more critical to all aspects of business as compe

Purdue University Global Adaptive Sports Global Product Marketing Research Plan Research is becoming much more critical to all aspects of business as competition gets more intense, and as consumers can choose between a wider array of products online. You will address just the first two steps of the market research planning process to better understand what is really involved in marketing research.

The following Course Outcome is assessed in this Assignment:

MT450-2: Develop a marketing research plan for a product.

Scenario: After your first couple of months as a product line manager with this new successful startup, ASG, you are called into the conference room. The marketing director announces that she has a product idea you need to research.

Make sure to complete the Learning Activity in order to be more successful in completing this Assignment.

View the introductory ASG simulation, view the simulation research tip and the ASG Customer Service Representative (CSR) database, and then address the checklist items.

Instructions: Below is your task checklist. Respond to all the items in a 2- to 3-page paper (minimum 600–800 words) with additional title and reference pages in APA format and citation style.

Checklist: (Steps 1 and 2 of marketing research planning)

Define the problem and research objectives you want answered in line with the company’s mission and objectives.
Determine how to go about getting answers to those research questions in the most time- and cost-efficient way while getting viable and significant data (i.e., determine the means of obtaining the data).
Explain what type of data you will you need, primary or secondary.
Explain what type of research you will pursue. Will you use quantitative or qualitative data? Explain why.
Describe the sampling plan:

A) Who will you survey?

B) Sample Size: Knowing that all the people you intend to survey may not respond or may respond with an incomplete survey, how many people will you survey?

C) Sampling procedure: How will you go about finding your sample population? What will be a statistically significant measure?

D) How will you contact the subjects? Will you email them, phone them, etc.?

Determine how to ensure the data is significant enough to make a decision as to whether or not the product development engineers should proceed with product development.

Submit your 2- to 3-page paper (minimum 600–800 words) in APA format and citation style with additional title and reference pages to the Unit 3 Assignment Dropbox. Please reply to Research # 1- Melany
Need to reply with 1 to 2 paragraphs with a minimum of 250 words including 2 different reference
with citation
Locality and Topography of Appalachian Heritage
The locations occupied by the Appalachians were characterized by mountainous geography. The
mountains are divided into three sections, which include southern, central, and northern mountainous
regions. The region has unique, diverse topography characterized by steep slopes, wide valleys, and
broad ridges. In addition, the area is also known for geologic stability, which has resulted in inhabitation
by different communities and species (McDaniel, 2018). These mountains provide a habitat for at least
78 mammals, 240 birds, 50 species of reptiles, and at least 75 amphibians. Deciduous hardwood species
dominate the central hardwoods of this region. Furthermore, the region is regarded as a biological
species with the highest number of species that are considered endangered.
Locality and Topography of Arab Heritage
To continue, the Arabs are located in the extreme southwestern corner of Asia. They are marked by the
northern boundaries of Saudi Arabi and Kuwait. The total area occupied by the Arabs is calculated to be
1.2 million square miles. The area has a geographic cohesiveness characterized by desert parts and
other parts of the port, coast, and greener land, favorable for Agriculture. The inhabitants have a
homogenous culture in terms of language, religion, and political structures.
Similarities in Health Care Beliefs of Appalachian and Arab Heritage
Moreover, the two cultures have some similarities regarding healthcare, related to gender preference,
modesty causes of the illness, and other cultural beliefs. One common feature between the two cultures
is that they both recognize the role of traditional medicine. Before one seeks professional health
attention, they first consider seeking assistance from traditional healers. Despite modernization, the two
communities still acknowledge the presence of herbalists and folk medicine (Savage et al. 2018).
Whenever one feels sick, they consult traditional medicine men and women. They do so unless the cases
are severe is when they visit professional health centers.
The second similarity is how the two communities attribute the cause of the sickness. Both communities
attribute sickness to bad luck, poor lifestyles, and witchcraft. For the Appalachians, they consider
changing their behavior as one form of therapy. For example, when a cigarette smoker gets sick, the first
therapy they have in mind is to quit smoking. The Arabs, on their part, believe that sickness is caused by
fate (Purnell & Fenkl, 2019). When one gets sick, the idea of visiting a health Centre is not part of their
options because they do not believe that people can be treated and get healed in hospitals.
How Beliefs Influence the Delivery of Health Care
These cultural beliefs of the two cultural heritages influence how health care is delivered. When people
from these communities decide to seek medical care within the hospital, health care practitioners must
try to understand the role of folk medicine. Some of them seek medical attention when they are already
following other types of traditional medicine. Doctors have to follow the effects of folk medicine on the
treatment process. If folk medicine is neutral, sometimes physicians consider administering their
treatment alongside the folk medicine that the patient had already been using. Health caregivers also
need to comprehend that folk medicine is part of their culture and should not intimidate them for doing
what they do.
The beliefs have also forced nurses and physicians to be culturally sensitive in the delivery of health
care. When attending to a patient from either of these communities, one has to be keen not to mention
something that would offend their health care beliefs. Health care professionals must aim to use the
simplest language so that they can understand each other. Additionally, they also ought to acknowledge
their beliefs and communicate in the best way possible, especially if the professional management of an
illness contradicts the patient’s beliefs. Helping patients understand the process of the care being
provided and helping them make shared decisions about their care is a critical aspect of the adequate
delivery of health care services.
References
McDaniel, S. C. (2018). Of Mountain Flesh: Space, Religion, and the Creatureliness of
Appalachia (Doctoral dissertation, University of Dayton).
Savage, M. W., Scott, A. M., Aalboe, J. A., Burch, S., Stein VanArsdall, P. S., & Mullins, R. (2018). Oral
health beliefs and behavior among young adults in Appalachian Kentucky. Journal of Applied
Communication Research, 46(1), 113-134.
Purnell, L. D., & Fenkl, E. A. (2019). People of Arab Heritage. In Handbook for Culturally Competent
Care (pp. 83-95). Springer, Cham.
Please reply to Research # 2 Dayra
Need to reply with 1 to 2 paragraphs with a minimum of 250 words including 2 different reference
with citation
Appalachian and Arab Heritage
When the Appalachians migrated to the United States, like most immigrants, they came looking for
freedom and to seek better opportunities. These individuals came from countries like Germany, England
and Ireland. When they settled in America, they chose to do so in the highlands or mountain areas, they
thought that by lying there, they would find time to practice their spiritual activities without disruption
from others. Nowadays, they can be found living in the southern parts of New York all the way through
the Northern parts of Mississippi within wide ridges, steep slopes, the valleys within the mountains
(Swanson, 2018). The Appalachians prefer living simple lives and have high rates of poverty and
unemployment. When they do work, they work in areas of farming and mining to sustain their lives and
family. There is not easy access to these areas, there is limited public transportation and planes. This
fact makes it difficult to have people visit and is one of the main reasons for the sociocultural isolation
these individuals experience.
The individuals of Arab Heritage come from many countries, but they can be traced back their roots
to the nomadic desert tribes of the Arabian Peninsula. There is record of a total of 22 countries they
migrate from some included are, Egypt, Morocco, Lebanon and Saudi Arabia. Not only do they all share
ancestry and heritage, but they also have in common the language that is known as Arabic and the
religion of Islam. The earliest Arab immigrants in the United States are noted back in the 19th century.
Most Arab Americans immigrants after 1965 are Muslims (Lewis, 2017). Arab Americans are found all
over the country, but an exact number is not known, it is estimated to be about 3.5 million. These
individuals get washed out and are not counted in the census, they fall under the “white” rather than
getting their own ethnic group.
Similarities in the Beliefs
Appalachian and Arab heritages share many similarities when it comes to health. These individuals
might share different views and ways of life but at the end of the day they are strongly guided by their
heritage. Their beliefs help to shape the way they choose to receive their health care, their attitudes
towards an illness and their approach to getting treatment (Purnell & Fenki, 2019). In these two
cultures, smoking is very prevalent. As we all know, smoking is deteriorating to our health. Other health
similarities that these individuals share are diseases like cancer and all the complications that come with
obesity. Both cultures believe that mental health is a case of an individual having “bad nerves”. Another
similarity they share regarding delivery of care is their gender preferences providers. In both the Arab
and Appalachian communities, it is customary for females be inclined to receive health care by female
providers only.
Religion or Folks Beliefs
Cultural beliefs influence the way these individuals see healthcare. The Appalachians tend to not trust
outsiders, they try anything in their power to self-medicate the issue at hand. They believe that since
nature predominates over people, they should let nature heal. In this case, they use herbal medicine,
teas and poultices as their type of folk medicine (Light, 2018). This makes the condition they patient may
have further along to treat. Arabs on the hand, according to their religion, believe that bad health is a
form of punishment. In modern times, they do seek medical care because they consider themselves
privileged to have health care insurance in this country, because in theirs it is not easily accessible. Arabs
do frown upon seeking medical care for mental health. They believe this form of health care is
unnecessary, not affective and that it is only designed for individuals with severe mental illness or those
that are “crazy” (Sabry & Khalil, 2019). This stigma makes it difficult for women specially to seek out help
and it deters them from obtaining mental health services they need.
References
Lewis, B. (2017). Islam and the Arab world: Faith, people, culture. New York: Knopf.
Light, P. D. (2018). Southern folk medicine: Healing traditions from the Appalachian fields and forests.
Berkeley, CA: North Atlantic Books.
Purnell, L. (2018). Knowledge of Cultures. In Global Applications of Culturally Competent
Health Care: Guidelines for Practice (pp. 29-31). Springer, Cham
Sabry, T., & Khalil, J. F. (2019). Culture, time and publics in the Arab world: Public space, post-modernity
and temporality in the Middle East. London: I.B. Tauris.
Swanson, D. A. (2018). Beyond the mountains: Commodifying Appalachian environments. Athens: The
University of Georgia Press.

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