Post University Design Strategic Brand Management Healthy Choice Green Tea Program In this assignment, you will begin to design a brand marketing program.

Post University Design Strategic Brand Management Healthy Choice Green Tea Program In this assignment, you will begin to design a brand marketing program. The brand is Conagra Brand Companies ‘Healthy Choice’ brand line. Below are the four main concentrations of your paper:  Brand elements
 Brand positioning
 The brand’s relation to the marketing mix
 Ways to build brand equity
Requirements:  Structure your paper using the four main areas above.  Use Figure 1‐9, page 29 as a guide.
 Length: minimum of 4,double‐spaced, APA formatted pages, not including cover and reference page(s) (Attached is photo of Figure 1-9 for reference). Just need completed by Sunday before 5pm EST. four main steps (see Figur
Figure 1-9 Strategic Brand Management Process
STEPS
KEY CONCEPTS
Mental maps
Identifying and developing
brand plans
Competitive frame of reference
Points-of-parity and points-of-
difference
Core
brand associations
Brand mantra
Designing and implementing
brand marketing programs
V
Mixing and matching of brand
elements
Integrating brand marketing activities
Leveraging secondary associations
Measuring and interpreting
brand performance
Brand value chain
Brand audits
Brand tracking
Brand equity management system
1
Growing and sustaining
brand equity
Brand architecture
Brand portfolios and hierarchies
Brand expansion strategies
Brand reinforcement and
revitalization
1. Identifying and developing brand plans
2 Designing and implementing

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