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1)

a) Using the domestic price PolyPrin receives and the normal mark-ups, distribution costs and duties, calculate a possible retail price in the Australian market.

b) Determine the cost to produce one dress, and using this plus the normal mark-ups and distribution costs and duties, calculate the potential retail price in the Australian market. :

2) Which pricing scenario is better for the company? Explain your answer, considering key factors beyond costing that influences pricing decisions.

3) Given this information, what price would you ultimately charge, and why? How would you enter the Australian market and distribute the product?

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