Plan Strategically for the Modern Enterprise – Availability Ends

Read the short case shown below, respond to the questions, or complete the stated tasks.

Case

You have convinced the CEO of the potential for innovation in the market. As she is fairly new to the company (less than a year), she asks you to conduct a comprehensive analysis of the company so she may gain a better understanding of its dynamic competencies and competitive advantage from a technology perspective, in addition to providing the necessary foundation for your strategic technological innovation plan.

Task

Use the company you selected in Week 1 to conduct the comprehensive strategic analysis. The company can be a publicly traded company, the company used in Week 1, or any other of which you have, or can attain, intimate details of their operations. Conduct a comprehensive analysis of the company and prepare a detailed report, which discusses the following items. Be sure to include any assumptions made to fill knowledge gaps to conduct your evaluation. You will conduct a Value-Chain analysis using Porter’s value chain model (resources). An example of Porter’s value chain model is shown below:

Porter Value Chain, Support Activities include firm infrastructure, human resource management, technology and procurement. Primary activities include inbound logistics, operations, outbound logistics,

Conduct a Value-Chain Analysis using Porter’s Generic Value Chain Model.
Provide a detailed account of the firm’s primary and support activities and describe how technology is leveraged to accomplish them:
Support Activities:
Firm Infrastructure
Human Resource Management
Technology
Procurement
Primary Activities:
Inbound logistics
Research and Development
Operations
Outbound Logistics
Marketing
Service
Identify the firm’s strengths and weaknesses for each activity as it relates to the utilization of technology:
Support Activities
Firm Infrastructure
Human Resource Management
Technology
Procurement
Primary Activities
Inbound logistics
Research and Development
Operations
Outbound Logistics
Marketing
Service
Identify a technological innovation to a product, service, or activity that could be used to improve the organization. Provide background on it (the technology or its use) and describe how it affects the value-chain you described in Part 1. Then, describe the strategy around its incorporation into the organization’s operations. The innovation can already exist within the industry or can be original (e.g. a new invention).
Evaluate the reach of your firm. Is it a global organization? Does it have the potential to reach customers globally? Could your innovation enable your firm to reach customers globally?
Finally, evaluate the overall social responsibility of your firm. Does your organization follow applicable laws and regulations? How will your innovation fit within socially responsible and ethical standards of conduct for an organization of this type?
Support your paper with at least two (2) academic peer-reviewed references to support your claims and arguments.

Length: 6 – 8 pages (not including cover page or references)

Format your response as a business report—not an essay. Keep in mind your audience and purpose. Do not mention any irrelevant conceptual information that a C-level person would not care about. Keep it brief and to the point, but still informative and in keeping with best practices of information security safeguarding. Include an APA-formatted cover sheet and reference page.

Your report should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.