PC Innovation Q&A

Review the information below to answer the questions in a short essay. A memo or memorandum is a common form of business communication, which resembles a formal letter or essay about a specific business issue. There are many online resources to help you write a good memo; here are a few:

Submit your answer to the questions based on the concepts discussed in this course (lectures and supplementary videos, and readings). Your score will reflect how well you have applied your learning from the course materials to the facts of the case. You will also be evaluated on how well you structure and communicate your logic in support of your argument or recommendation, so please pay attention in your memo to providing a good structure (headings, sub-headings, etc.), a narrative thread that traces your logic or rationale, and careful editing to ensure tight and error-free text.

I have attached additional documents such as lecture transcripts, examples, and the grading rubric for both questions. Please use the additional materials attached to craft the answer.

Question 1

Identify the current stage of the PC in the product life cycle and explain briefly with supporting arguments. (Is the PC really dead? Or dying? Are PCs in the late-mature stage, or are they moving into the decline stage of the product life cycle with no salvage value?) Suggested word limit is 150 words.

Question 2

You’re the CEO of a major PC company; craft a customer value proposition that matters to your segment of consumers. (HINT: Is there a potential basis of competition (beyond productivity and convenience) that may help PCs extend the product life cycle in their quest to become important? Identification of this “basis of competition” is critical in order to develop a winning PC product.) Suggested word limit is 350 words.