our client has decided to use online publicity to promote the business. Choose the three forms of online publicity you think would be most useful for this business

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Imagine you are developing a public relations campaign for a business you patronize. Explain in detail the mix of media you would choose to use, identifying and describing the target market you hope to reach using each medium.

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Your client has decided to use online publicity to promote the business. Choose the three forms of online publicity (Chapter 9, “ Online Publicity”) you think would be most useful for this business. Justify each of your choices.

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