OPORTO brand in Australia
A project about OPORTO brand in Australia – a famous fast food chain that similar to KFC/Mc Donald, analyse the brand equity and making recommendations based on quantitative research.
The outline can be found in the project overview slides or you can review the examples of Rolex and Carlsberg below. Maximum length is 5 pages (Times New Roman, size 12, singled spacing).
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I have attached a marketing plan of OPORTO below so you can have an reference of OPORTO background, market analysis, competitor analysis, target market, positioning, etc. to write this project as there are some similar parts.
Please make a questionnaire for the quantitative research based on the questionnaire of Carlsberg example and put in appendix. Please provide main finding based on the result of that questionnaire.
I suggest the recommendations to be similar to the referenced marketing plan which is repositioning to become a healthier option.
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