Omni-channel Integration

Paper instructions

week 9

Omni-channel Integration – Watch the video, Omni-channel Integration, and answer the following questions:

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https://www.linkedin.com/learning/social-media-marketing-foundations-2017/welcome?u=57878161

Question one

Develop a digital (online and mobile) plan to add to your IMC plan for the company or product you are working on in your hypothetical business.

Question two

Develop a direct communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.

Question three

Develop a social media communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.

week 10

Watch the videos on cause related marketing and answer the following questions specific to YOUR MILLION DOLLAR IDEA from week six.

https://www.lynda.com/Marketing-tutorials/What-cause-marketing/656808/719542-4.html

https://www.linkedin.com/learning/cmo-foundations-marketing-for-social-change/why-cause-marketing-is-important?u=57878161

Question one

Let’s create a cause marketing campaign for your million-dollar idea from week six. First, determine the specific cause that you plan to support and explain why/how this cause aligns with your brand.

Question two

Second, select the specific charity organization that supports the cause you referenced in the first question. Provide the rationale for this specific charity.
Question three

How will you structure this campaign to achieve your results? In other words, how will your customer become involved with your brand and the charity to support this cause.

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