Multivariate Analysis
Description
Hello, I am required to use an analysis method to analyze the data we got from the questionnaire. This is a Marketing Analytics class and my group is doing market research on ZARA, we came up with a questionnaire and we need to describe what multivariate analysis technique we propose in order to analyze the data we got and how these would help the client’s research aims. (You are not required to actually conduct analysis). I will attach some documents you may find useful. Just explain, you don’t need to actually do any calculations, just do explain well. I will also leave the link to the questionnaire, so you can see what type of question we are asking: https://forms.gle/84mWJegEUea9LFUq5 Any doubts, let me know. Regards.
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