MKTG 301 American Consumer Behavior Decision Making Process Paper Instructions: The interviewee I selected is mother. The object she is purchasing is a ho

MKTG 301 American Consumer Behavior Decision Making Process Paper Instructions:

The interviewee I selected is mother. The object she is purchasing is a house.

Interview someone who has recently made an important purchasing decision. The interview should be set up to address all stages of the decision-making process (you will need to ask questions for each of these stages – it is recommended you ask around 10-15 questions total):

1- problem recognition
2- information search
3- evaluation of alternatives
4- decision and choice
5- post decision processes

Write and submit a report (Microsoft Word document) of your interview (minimum two pages, single-spaced Times New Roman size 12 font) and tie your findings with the theories discussed in the related chapters for each stage of the decision. It is recommended that you include a paragraph or two for each stage. You also will need to include the 10-15 questions asked in an appendix on a separate page (same document but listed on a new page) after your writeup – you do not need to include the answers from your interviewee.

Please bold key terms from lectures/text in your write up to signify the usage and understanding or core concepts from the assigned readings and lectures.