MKT 544 UOPX Reebok & Hockey Youtube channel Ethics Social & Legal Boundaries PPT Prepare a 10- to 12-slide presentation with speaker notes using the resou

MKT 544 UOPX Reebok & Hockey Youtube channel Ethics Social & Legal Boundaries PPT Prepare a 10- to 12-slide presentation with speaker notes using the resources on Reebok (Chapter 14) from the clow/baack blog.

Reebok (Chapter 14)

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MKT 544 UOPX Reebok & Hockey Youtube channel Ethics Social & Legal Boundaries PPT Prepare a 10- to 12-slide presentation with speaker notes using the resou

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Answer the following questions:

Examine Reebok’s website. Access Reebok’s YouTube channel and hockey channel. Why do you think Reebok has two different channels? How well are the two channels integrated with the website? Provide specifics.
Watch the Shaq Attaq ad: Do you think it perpetuates stereotypes in advertising or is it good target marketing? Justify your answer.
Watch Race the City ad: What is your evaluation of the ad?
Watch the Skyscape Forever ad: Is it too sexual? Why or why not?
What are your thoughts about the video with Miranda Kerr unveiling the Skyscape Forever shoes?
Examine the three Facebook pages. What similarities and differences do you see? Why would Reebok have three different pages?
Examine Reebok’s two Instagram pages? What similarities and differences do you see? Why would Reebok have two different Instagram pages?

Format your paper consistent with APA guidelines. Individual Assignment: Ethics, Social, and Legal Boundaries
Purpose of Assignment
The purpose of this assignment is to help the student understand the boundaries of ethics and social
responsibilities by using a real world example of Reebok, reviewing their websites and their advertising
commercials.
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
The student examines Reebok’s website,
including the YouTube Channel and Hockey
channel, and explains why they think Reebok
has two different channels, as well as how the
two channels integrate with the website.
The student watches the Shaq Attaq ad and
determines if the ad perpetuates stereotypes
in advertising or if it is good target marketing,
as well as justifies their answer.
The student watches the Race the City ad
and provides their evaluation.
The student watches the Skyscape Forever
ad and explains if it is too sexual or not.
The student includes their thoughts on the
Miranda Kerr unveiling the Skyscape Forever
shoes video.
The student examines the three Facebook
pages and includes similarities and
differences that they see, as well as why
Reebok would have three different pages
The student examines Reebok’s two
Instagram pages and includes similarities and
differences that they see, as well as why
Reebok would have two different Instagram
pages.
The presentation is 10 to 12 slides in length
and includes speaker notes.
The presentation includes relevant media and
visual aids that are consistent with the
content.
Comments:
Ethics, Social and Legal
Boundaries Grading Guide
MKT/544 Version 2
Content
Presentation Guidelines
Met
Met
Partially
Met
Not Met
50
#/50
Partially
Met
Not Met
Total
Available
Total
Earned
20
#/20
70
#/70
The presentation is laid out with effective use
of headings, font styles, font sizes, and white
space.
Intellectual property is recognized with in-text
citations and a reference slide.
The presentation includes an introduction and
conclusion that preview and review major
points.
Major points are stated clearly; are supported
by specific details, examples, or analysis; and
are organized logically.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
Comments:
2

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