MK 303 University of Alabama at Birmingham UAB Marketing Blog Essay You are essentially writing a blog about ANYTHING related to UAB. For example, how to g

MK 303 University of Alabama at Birmingham UAB Marketing Blog Essay You are essentially writing a blog about ANYTHING related to UAB. For example, how to get the most out of your meal plan, how to navigate UAB parking, the top 10 fun things to do on campus, etc. To get the points you must include: 1)Title/Heading, 2) Photo relevant to your chosen topic, and 3) Body/Copy of the blog (total this should be around 1-2 pages including the title and photo above). MK 303 BLOG
ASSIGNMENT
D U E : W E D N E S D AY D E C E M B E R 1 1 T H
BLOG COMPONENTS
• Topic
• Headline
• Text Outline
• Photo
• Meta Description
TOPIC
• 6 Types of Blogs
1. How To (How to set & achieve social media objectives)
2. What Is (What is the best time to post on social media?)
3. Infographic
4. List Blog (10 new trends in Instagram advertising)
5. Newsjacking
6. Pillar Page
HEADLINE
• Attention Grabbing
– Short attention span of around 8 seconds
• 60% of online readers don’t get beyond the headline
• Research Keywords
– Google Keyword Planner, SEMrush, and HubSpot Keyword Tools
– Want “long-tail keywords” here- specific targeted audiences
Title Length Is
Important!
60 characters
8-12 word titles are
shared most on
Twitter
12-14 word titles
are liked most on FB
TEXT OUTLINE
• Introduction with a quick hook
– Humor, facts, asking a question, cliff hanger
• Use sub headers when appropriate to break-up content
• Use data and facts/figures
• Conclusion/Call to action
• Most blogs are 2,100 words (4 pages).
PHOTOS FOR BLOGS
• Typically at the top of the blog
• Relates to the message you are trying to convey
• Canva or other stock photo sites
META DESCRIPTION
• HTML attribute that explains the contents of a web page.
• What convinces your readers to click on the link.
• Ideally under 155 characters.
BLOG ASSIGNMENT
• Topic related to UAB (i.e. Top 5 things to do, How to make
the most of your meal plan, etc.)
• Add a Headline
• Insert a Relevant Photo after Headline
• Write the Actual Copy (1-2 pages… can be in
bullet/number form if you do a list type blog).

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