MK 303 University of Alabama at Birmingham UAB Marketing Blog Essay You are essentially writing a blog about ANYTHING related to UAB. For example, how to g
MK 303 University of Alabama at Birmingham UAB Marketing Blog Essay You are essentially writing a blog about ANYTHING related to UAB. For example, how to get the most out of your meal plan, how to navigate UAB parking, the top 10 fun things to do on campus, etc. To get the points you must include: 1)Title/Heading, 2) Photo relevant to your chosen topic, and 3) Body/Copy of the blog (total this should be around 1-2 pages including the title and photo above). MK 303 BLOG
D U E : W E D N E S D AY D E C E M B E R 1 1 T H
6 Types of Blogs
1. How To (How to set & achieve social media objectives)
2. What Is (What is the best time to post on social media?)
4. List Blog (10 new trends in Instagram advertising)
6. Pillar Page
Short attention span of around 8 seconds
60% of online readers dont get beyond the headline
Google Keyword Planner, SEMrush, and HubSpot Keyword Tools
Want long-tail keywords here- specific targeted audiences
Title Length Is
8-12 word titles are
shared most on
12-14 word titles
are liked most on FB
Introduction with a quick hook
Humor, facts, asking a question, cliff hanger
Use sub headers when appropriate to break-up content
Use data and facts/figures
Conclusion/Call to action
Most blogs are 2,100 words (4 pages).
PHOTOS FOR BLOGS
Typically at the top of the blog
Relates to the message you are trying to convey
Canva or other stock photo sites
HTML attribute that explains the contents of a web page.
What convinces your readers to click on the link.
Ideally under 155 characters.
Topic related to UAB (i.e. Top 5 things to do, How to make
the most of your meal plan, etc.)
Add a Headline
Insert a Relevant Photo after Headline
Write the Actual Copy (1-2 pages can be in
bullet/number form if you do a list type blog).
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