MGT 4850 Northeastern University Governance and Sustainability at Nike Case Analysis Assignment DescriptionIn this assignment, you will conduct a written c

MGT 4850 Northeastern University Governance and Sustainability at Nike Case Analysis Assignment DescriptionIn this assignment, you will conduct a written case analysis related to corporate social responsibility (CSR). You will analyze NIKE’s business model and competitive advantage and provide insights into challenges and opportunities for the sustainability of the company. The goal is to demonstrate your ability to evaluate how corporate social responsibility strategies contribute to a company’s financial success. MGT 4850: Case Analysis: Governance and Sustainability at NIKE (A)
Assignment Description
In this assignment, you will conduct a written case analysis related to corporate social responsibility (CSR). You will
analyze NIKE’s business model and competitive advantage and provide insights into challenges and opportunities
for the sustainability of the company. The goal is to demonstrate your ability to evaluate how corporate social
responsibility strategies contribute to a company’s financial success.
Course Outcomes
This project covers the following course learning outcomes:
• Apply analytical frameworks and techniques to diagnose the firm’s competitive position and core
competencies, assess alternative plans of action, and predict the consequences of specific decision options.
• Enhance the ability to communicate concisely and persuasively both orally and in writing.
For this specific assignment, read the Case “Governance and Sustainability at NIKE (A)”. Then respond to the
questions below and submit your paper through Turnitin.
1. Does NIKE’s dedication to corporate social responsibility contribute to its competitive advantage? How?
Explain.
2. Which ethical standards (norms, principles, and Ideals) are at the basis of NIKE’s mission and its corporate
social responsibility initiatives? Explain.
3. Who are NIKE’s stakeholders? For each stakeholder, identify their stakeholder relationship and why you
assigned that relationship to that stakeholder.
4. Should Nike revisit its commitment to Road to Zero? Would you lower the water targets or find the
resources elsewhere? What would you recommend if you were in Jones’s position? In Sprunk’s position?
5. How would you evaluate the steps senior leadership has taken to integrate corporate responsibility and
sustainability into the business?
Format/Submission Information
The written case analysis will be submitted as a TurnitIn assignment. Write-ups should be approx. 1500 words, in
addition to exhibits. Please also use exhibits and charts as necessary to support your analysis.
Written Case Analysis Rubric
Above Standards=4
Analyse and discuss the
impact of CSR initiatives to
improve competitive
advantage
Does NIKE’s dedication to
corporate social
responsibility contribute to
its competitive
advantage? How? Explain.
Discuss the ethical
standards at the basis of
NIKE’s mission and its CSR
initiatives.
Which ethical standards
(norms, principles, and
Ideals) are at the basis of
NIKE’s mission and its
corporate social
responsibility initiatives?
Explain.
Identification of
stakeholders
Who are NIKE’s
stakeholders, and why?
Meets Standards=3
Comprehensively explains
how alignment of
corporate strategy, CSR
strategy and regulatory
issues will
optimize sustainability of
business.
Superficially explains how
alignment of corporate
strategy, CSR strategy and
regulatory issues will
optimize sustainability of
business.
Identifies and discusses all
major ethical
standards (norms,
principles, and Ideals)
Identifies and discusses
most ethical standards
(norms, principles, and
Ideals)
All possible stakeholders
(minimum of 4)
are listed with
comprehensive
explanations of
their role and interest
related to TOMS.
Demonstrates extensive
exploration of issues
through the collection and
analysis of evidence to
make well-informed
conclusions/judgments.
Solutions and Actions for
improvement
What improvements and
actions do you suggest can
be made on NIKE’s
business model?
Writing/Mechanics
Analyse and discuss
potential issues connected
with CSR initiatives.
What issues do you
foresee coming from
NIKE’s critics?
Approaching
Standards=2
Inaccurately explain how
alignment of corporate
strategy, CSR strategy
and regulatory issues will
optimize sustainability of
business.
Below Standards=1
%
Does not explain how
alignment of corporate
strategy, CSR strategy and
regulatory issues will
optimize sustainability of
business, but explanation
is superficial or inaccurate
25
Identifies some ethical
standards (norms,
principles, and Ideals)
but does not discuss
them
Does not identify nor
discuss
ethical standards (norms,
principles, and Ideals)
10
Some stakeholders are
listed but explanations are
incomplete.
Only one or two
stakeholders are listed
and explanations are
missing.
Wrong stakeholders are
listed or are missing
entirely.
10
Demonstrates adequate
exploration of issues
through the collection and
analysis of evidence to
make informed
conclusions/judgments.
Demonstrates minimal
exploration of issues
through the collection
and analysis of evidence
to make informed
conclusions/judgments.
20
Effectively assesses a
variety of alternative
actions to address all of the
issues central to the case
study; proposes detailed
action plans that are welljustified and realistic.
Presents a variety of
alternative actions to
address all of the issues
central to the case study;
proposes detailed and
feasible action plans.
Summarizes some
alternative course of
action to address most of
the issues central to the
case study; proposes a
detailed action plan.
Does not demonstrate
minimal exploration of
issues through the
collection and analysis of
evidence and unable to
make informed
conclusions/judgments.
Has difficulty identifying
alternative actions to
address the issues central
to the case study;
proposes action plans that
are not detailed or
feasible.
Uses clear language to
accurately express abstract
ideas and explain concepts.
No errors related to
organization, grammar and
style, and citations.
Uses clear language to
express ideas. Minor errors
related to organization,
grammar and style, and
citations.
Some errors related to
organization, grammar
and style, and citations.
Lack of clarity in writing.
Major errors related to
clarity, accuracy,
organization, grammar,
style, and citations.
10
25

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