mgmt455 1304b 03 business policies and strategies 498953

Prepare, in a table format, a SWOTT analysis on any real company in the auto industry. As you prepare your analysis, it must be based on the following definitions for strengths, weaknesses, opportunities, threats, and trends.

• Strengths: These are characteristics of a company that are stronger than its competitors are. If a company is good at something, but its competitors are as well, then it is not a strength.
• Weaknesses: These are characteristics of a company that are weaker than its competitors are. If a company is weak at something, but its competitors are as well, then it is not a weakness.
• Opportunities: These are issues that are external to a company that can affect the company and its competitors in a favorable way.
• Threats: These are issues that are external to a company that can affect the company and its competitors in an unfavorable way.
• Trends: These are developing opportunities and threats.

Deliverable Format

The table should have columns with the following labels:

• Strength
• Weakness
• Opportunity
• Threat
• Trend

It should have at least 8 rows for factors that you feel are important to the success of a firm in that particular industry.

For example, factors could include regulatory issues, financial resource issues, leadership issues, innovation issues, etc.

Cells should have 1 2 sentences of explanation as to why each has been identified as a strength, weakness, opportunity, threat, or trend. Not every identified factor will have all of its its row of cells annotated.