MGMT 340 Tim Cook Case Study Homework in Introduction to Organizations. It is a one question homework of discussion case. The discussion case and the quest
MGMT 340 Tim Cook Case Study Homework in Introduction to Organizations. It is a one question homework of discussion case. The discussion case and the question are attached. Please follow the requirements. More resourses will be provided. WEEK 4 CASE DISCUSSION
A DIFFERENT APPROACH TO LEADERSHIP AT APPLE: THE CASE OF TIM
COOK
Instructions:
1) Your initial post i.e. your answer to the case question should be made by Thursday,
11:59 pm. It must be at least 100 words. [2.5 points]
2) Your reply post i.e. your response/thoughts to someone else’s post should be made by
Saturday, 11:59 pm. It must be at least 100 words. [2.5 points]
3) No late posts are accepted and if you make the initial post and reply post on the same
day, you lose 1 point in this week’s case discussion.
Evaluation criteria
i. Thoroughness (Did you answer the question?)
ii. Learning (Did you apply learning points from the topics?)
iii. Writing (Was your post and reply free of typos and grammatical errors?)
iv. Professionalism (Was your post respectful to the perspectives of others?).
Tim Cook took the helm of Apple as CEO in 2011 after serving as the company’s Chief
Operating Officer. At the time, there were questions regarding how much of Apple’s success was
due to its founder, Steve Jobs, and whether anyone could live up to his legacy in terms of
financial and innovation success. Since he took over, Cook has had some big successes such as
the iPhone 6, which led to record profits in 2014, Apple Watch, and Apple Pay. In 2018, the
company had a market cap of over $920 billion—roughly double that of Exxon Mobile or
Microsoft, which are both considered major organizations.
It has been written that unlike his predecessor, Steve Jobs, Tim Cook doesn’t crave the
spotlight. In fact, he has been described as “one of the nicest and most charitable CEOs out
there.” He advises individuals to stay positive and “tune out” the cynics. He argues that if you
don’t, “They become a cancer in your mind.” That is not where the differences end, however,
between the approaches taken by Tim Cook and Steve Jobs.
Under Cook’s leadership, Apple has taken on more social issues. For example, since
Cook took over, Apple began using renewable energy for its operations, stood up to the FBI in
defense of user privacy, supported access to education, and advocated for LGBT rights. High
school student Rebecca Kahn asked Cook for an interview, and he granted her one. She writes
that his “objective in life is to work for some higher purpose.” When asked why she wanted to
interview him, Kahn stated, “He is not just in charge of the world’s largest tech company, but he
personally advocates and stands up for things he believes are right. He travels the world and
meets with political and innovative leaders.”
Cook believes in diversity of leadership and leadership approaches. He values
transparency, reads customer emails (he says they serve to humble you), admits when he’s
wrong, and argues that you can only do a few things that rise to the level of “great.” In a speech
at the University of Glasgow, Cook had some advice for those in the audience, recommending,
“You have to find the intersection of doing something you’re passionate about and, at the same
time, … is in the service of other people. I would argue that, if you don’t find that intersection,
you’re not going to be very happy in life.
Case Question
Which leadership approaches discussed in class on the “Leadership in Organizations” topic do
the best job in explaining his leadership style? Given what you’ve learned about Tim Cook’s
leadership style, would you want to work for Apple? Why or why not?
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