MGMT 311 IABFU Better Business Strategies Discussion Follow the outlines in the attached document please, and answer all the question and follow the guidel

MGMT 311 IABFU Better Business Strategies Discussion Follow the outlines in the attached document please, and answer all the question and follow the guidelines. STRATEGIC MANAGEMENT – MGMT 311
Case Study
An up-and-coming (and very ambitious) design firm is unexpectedly invited
to bid for a work against more prominent competitors. The job: Design the
logo and other elements of the public identity of the national sports team.
Winning will vault e-Types to much greater prominence. Their work will be
displayed on TV and on t-shirts. And they believe they have what it takes to
win. But there’s a problem. The e-Types designers, who have always thought
of themselves as design revolutionaries, don’t like the guidance they’re
receiving from this somewhat conservative client. In short, the designers think
what the client is asking for is BORING. It’s not the kind of work they want to
do or be known for…now or ever! Meanwhile, more business oriented e-Types
managers and staff can hardly believe what they’re hearing from the designers
— don’t they see the opportunity? This is business and there’s money to be
made. The designers should GET OVER THEMSELVES and satisfy the customer.
Right? Controversy grips e-Types. At stake: what kind of company will they
be going forward? Can they continue to be revolutionary and still satisfy their
growth ambitions? Or is it time for them to “grow up” in order to appeal to
a wider range of customers. The battle is on for the soul of this company -what will YOU recommend?
1. What should the e-Types strategy be going forward? Should they continue to
prefer “edgy” work and build a reputation for that? Or should they “grow up”
and broaden their approach to appeal to more clients? Remember, this is an
ambitious company; they want to grow large, but growth costs money — what
direction will allow them to fulfill their ambitions? Can they make enough
money being edgy? Or must they broaden their appeal to grow?
2. How should e-Types implement their strategy going forward? Should they refuse
to work on certain kinds of jobs? Should they turn some clients down? If so,
what kind of clients? Describe a step by step plan for implementing this
STRATEGIC MANAGEMENT – MGMT 311
strategy, including short term (e.g., staring tomorrow), medium term (next few
weeks/months) and long term (next year and beyond) actions.
Instruction:
Word count: Minimum 500 words for each question, maximum 750 words.
1-
Use secondary sources to collect data and information to build your data/ information
2-
Make sure to include visual aids such as graphs, tables, diagrams and/or pictures to highlight
your points clearly.
3-
The report should be presented as a soft copy on A WORD DOCUMENT.
4-
Late submission: Due dates will be firmly adhered. If project is not submitted by the due date,
a penalty of 20% per day will be deducted from the assessment mark.
5-
Writing Guidelines: Paper size: A4, Line Spacing: 1.15, Margins: Normal all sides, Font: Times
New Roman, Font Size: 12 for text and 14 for heading.
6-
Your report should be grammatically correct, well punctuated, clear, concise, neatly presented,
and easy to read.
7-
The presentation should be submitted as a soft copy.
8-
The softcopy of the report should be submitted on the Blackboard by Group Leader
9-
Plagiarism: will not be tolerated at all and will lead to serious action. Further details on
plagiarism available in course syllabus

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