MC621 Kennedy King College Chick Fil A Business & Marketing Plan Essay you need to write a business plan all the instructions are attache. * PLEASE FOLLOW

MC621 Kennedy King College Chick Fil A Business & Marketing Plan Essay you need to write a business plan all the instructions are attache. * PLEASE FOLLOW the Format, each section has a “Note asking what is the section about”. My business is franchise Chick-fil-A writing as a third person no ” I, YOU…… XXXXXXXXXXX COMPANY BUSINESS PLAN COUSERT
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Business Plan Outline
The following is the outline for your business plan. You will use the headings and write text for each
section. Details and breadth of information is very important. You will need to make sure the reader
can understand every aspect of what you are proposing.
You will need a Title Page and a Table of Content Page. Duplicate the format of the Format Template
in ACE! The entire document is All Double Spaced, Third Person Formal Tense, and is mostly in
Future Tense! Use Times New Roman, 12 Point Type!
The Purpose of the Business Plan
Write down the two purposes of a Business Plan given to you in class. (Note: This section about
this Business Plan is NOT a description of the Business!!! This Section is the Purpose of the
Business Plan (This document)!
The Business Description
(Note: This section is where you describe your business. Details, Details, and more Details to
describe your business).
Competition
(Note: You need to describe, in detail, three different competitor businesses. Explain why and
how you will be able to compete with those three businesses.)
Marketing and Advertising
(Note: You must include an estimated cost {cite source(s) and reference the source(s)} for each
marketing and/or advertising strategy!). Explain why you will employ each marketing and advertising
strategy. You will need the overall estimated overall cost for marketing, including advertising, at the
end of this section per one year and per the three year total.
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Operating Procedures (Legally and Daily)
“Legally” is the Internal Revenue Definition of your company’s legal status. “Daily” is the detail
of what a day would be like in your company).
Personnel
Note: You need to identify employee positions, the status—full or part-time–, the hours per week
for each part-time position, and the annual cost for each position in the narrative of this section. At the
end of this section, you will need to state the overall total estimated cost of all employees salary,
including the benefits total—if any, per one year and per the three year total. Put the
Manager’s/Managers’ information in the Management Section.
Management
(Note: Identify the management structure, include the top manager’(s)’ position(s) and his/her/their
salary(ies), as well as benefits and any other manager’s positions, with details. Include the manager or
managers’ total compensation estimated cost at the end of this section for one year and per the three
year total.
Types of Insurance Required for Your Business
(Note: Identify the types, the coverage, and the estimated cost of each type of Insurance required
for your business.) Include at the end of this Section the one year overall estimated cost and the
three year estimated total cost.
Financing
(Note: Make sure you calculate/estimate all expenses and discuss the financing along with
identifying your potential source of financing.)
One Year Financial Summary Explanation—Per Month
(Note: This is a Month-by-Month (each month) EXPLANATION of the overall estimated
Revenue, estimated Expenses, and estimated Balance for each month—1 through 12.)
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NOTE: The One Year Financial Summary EXPLANATION-Per Month section requires you to
Explain separately EACH AND EVERY MONTH, (For example in the first month, you will
EXPLAIN Month 1 Estimated Revenue, Month 1 Estimated Expenses, and Month 1 Projected
Balance. Separately, then you would next Explain Month 2 Estimated Revenue, Month 2 Estimated
Expenses, and Month 2 Projected Balance. Each and every month , separately, through the entire
Month 1 through Month 12 you will do the same thing!!!), discussing how you derived the estimated
Revenue, estimated Expenses, and projected Balance for that specific month.
IT IS RARE (Except for the month or two where the Revenue is likely to be zero ($0) that the
amounts will be the same each month. Explanations and Amounts cannot be pooled (DO NOT DO
THIS!!!!!=> The Revenue for Month, 3, Month 4, and Month 5 will be $xx). Each month’s Revenue,
Expenses, and Balance MUST be EXPLAINED Separately. NOTE: Use the terms “estimated” or
“projected” before “Revenue”, “Expenses”, and “Balance” Also NOTE:::> An EXAMPLE of the core
of the explanation for Month 1 and Month 2 follows! [NOTE that every month the estimated Revenue,
estimated Expenses, and projected Balance will very likely be different (for example, utility costs will
not be on a “Budget Program” so will likely be different based on the season and building usage).
Other than Revenue being zero the first two or maybe three months, it will likely demonstrate
little effort was put in by you if in analyzing each month’s estimated Revenue, or estimated Expenses,
and/or projected Balances will be the same).]
One Year Financial Summary Explanation-Per Month (EXAMPLE)
In Month 1, XXXXXXX Company will have an estimated Revenue of zero dollars ($0) since the
business just opened. The Month 1 estimated Expenses will be $325,000, which will include Leasing
costs, projected Capital Equipment costs, estimated Utilities cost, estimated Salaries, estimated
Marketing and Advertising Expenses, and estimated Insurance costs. The estimate of the Month 1
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Leasing costs of the 6,000 square foot storefront building in Carmel, Indiana will be $50,000, which
includes the first month’s lease payment, the last month’s lease payment, and the damage deposit. An
additional estimated $50,000 will cover Build Out costs. Projected Utility costs will be $5,000 (Which
includes a New Business Deposit for each Utility) for Month 1.
The projected Month 1 Capital Equipment Expenses for XXXXXXXX Company will be $200,000
(See Appendix B). The estimated training and salaries cost will be $10,000 (Managers’ and Hourly
Workers’ salaries for part of the month. The higher cost is in hiring and training). The estimated
Marketing and Advertising costs will be $8,000 and the Month 1 Insurance estimate will be $2,000.
The projected Balance for Month 1 will be -$325,000 with the Expenses covered, in part, by the
$3,000,000 Loan.
XXXXXXX Company will still have an estimated Revenue of one thousand dollars ($1,000) in
Month 2. XXXXXXXX estimated Leasing cost for Month 2 will be $17,000. The estimated Utility
costs will be $2,000. There will be a Grand Opening for Marketing and Advertising in Month 2
(Which is why Flyers were sent to all households in the Carmel, Indiana area in Month 1). The
estimated cost for the Grand Opening will be $1,500. The hiring process continues, with an estimate
of $1,000 for training and $13,000 for Salaries. Estimated Utility costs will be $1,500 and the Month 2
estimated Insurance cost will be $1,500.
There is still some Capital Equipment and Miscellaneous costs which will need to be covered at an
estimated $11,000. The total projected Expenses for Month 2 will be $48,500. The projected Balance
will be -$47,500, which will be covered out of the Loan balance.
NOTE: EACH of the following ten (10) months must be analyzed using the same format
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Three Year Financial Summary Explanation-Per Year
The same process must occur with EACH Year (Overall, not by month, but each year overall must be
done Separately) for the three years, starting with the first year!!!!
(Note: This is a Year 1, Year 2, and Year 3 EXPLANATION of the overall estimated Revenue,
estimated Expenses, and estimated Balance for each (individually and separately) of the first three year
projections.
The Appendix Section
(Sometimes called “Supporting Documents) is where you place documents and spell out details.
Every Appendix MUST have a Cover Sheet, found in the APA format document in ACE.
Include Only the first page of a Commercial loan form in Appendix A. ONLY put your name and
the requested amount (Write either on that first page if there is not a space) on that page. DO NOT
COMPLETE ANY OTHER PART, SPACE, OR SECTION.
One Year Financial Summary
(In the Appendix Section as Appendix C with an Appendix C Cover Page. See the Example in ACE at
the end of the APA Format Document)
You MUST use the template for the One Year Financial Summary. Not using this form
exactly as shown in ACE will result in a substantial loss of points. The template will be found in
ACE Resources. (Appendix C).
Three Year Financial Summary
(In the Appendix Section as Appendix D with an Appendix D Cover Page. See the Example in ACE at
the end of the APA Format Document)
SEE NEXT PAGE!!!!!!
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You MUST use the template for the Three Year Financial Summary. Not using this form
exactly as shown in ACE will result in a substantial loss of points. The template will be found in
ACE Resources. (Appendix D).
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References
See the examples in ACE under Resources within the APA Document
The information included in this document is from the United States Small Business Administration at:
http://www.sba.gov/smallbusinessplanner/plan/write/writeabusinessplan/SERV_WRRITINGBU…
2/16/2010

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