Marketing

This is a group assignment part 3. I get responsibility for 2 part out of 10 parts, 1 part should be around 250-350 words. this is part 3 assignment, we done the previous part which are about decided our company and this assignment going to report about the company we made. I will copy and paste the overall instruction, but I just need my part done which is “people”

people —> (What [new/existing] skills do staff members need to possess to produce the new service? To what extent do you require/rely on your customers to engage in co-production? What kind of training may be required to familiarise staff members/customers with the new service? Using the Service Talent Cycle as a guiding framework, design human resource strategies that can help move the firm into the Cycle of Success.)

so basically, our organisation, “After school care for peculiar children” focuses on providing opportunities for young children to ‘find their place in the world. We aim to combine leisure with learning to create experiences that would last lifelong. “”will attach the more detail of explanation of the company” (about what we actually do running the comany)

OVERALL INSTRUCTION:

In no more than 3,000 words (excluding the Title Page, Executive Summary, Table of Contents, Reference List and Appendices), students are to present their new service proposal via a written report. This report will include a detailed introduction/background/overview section, as well as sections detailing each of the seven (7) marketing mix elements of the proposed new service.

The information you present in each section may include (but not limited to) the following:

Executive Summary

(1 – 2 pages summary of the proposal)

Introduction and Business Overview

Background of organisation selected or the new business envisioned
Introduction to the proposed new service product concept (describe and categorise the new service into people/possession/information/mental stimulus processing service) and its driver (e.g., issue/problem within an existing business or the result of an event/experience/environmental factor/trend)
Positioning – analyse the new service’s target market (what is its characteristics, why is it targeted?) and key competitors (what is your competitive advantage, what makes you/your proposed new service different to the competitors? Include a positioning map showing your organisation’s position relative to competition); present the new service concept’s ‘pitch’/appeal

Analysis of the New Service Concept Idea and the Marketing Plan

Using the most appropriate models/concepts/tools, analyse and present your proposed strategy for each of the following marketing mix elements:

Product (and Branding)
(What new service product/s are you offering? Describe the core product offering in detail. Choose any three enhancing supplementary service elements and describe how these will help improve the service experience for the customers. What kind of branding strategy will you adopt for the new service?)

Price and Revenue Management
(Develop the pricing strategy for the proposed new service using the pricing tripod – which ‘leg’ of the tripod will you place emphasis? Use rate fences to design and justify a pricing structure that will maximise revenue and sales for this new service.)

Distributing Services
(How will the new service be distributed? Describe and justify the nature of the ‘brick and mortar’ and/or electronic channel/s of distribution you have selected.)

Promotion and Education
(Apply the 5Ws models to guide the service communication planning for the new service. Provide detailed description of the communication channels and visual of the communication messages. Design a promotional program that can enhance customer loyalty. Provide mock ups of promotional/educational materials.)

Service Environment and other Physical Evidence
(Provide details of the ambient environment and visuals/graphics [i.e., mock ups] of at least three pieces/forms of ‘physical evidence’ required as a result of the introduction of the proposed new service.)

Process
(Present a blueprint and detailed explanation capturing how the new service will be produced and experienced. Identify key fail points and design poka-yokes that ensure standards and service processes are followed accordingly.)

People
(What [new/existing] skills do staff members need to possess to produce the new service? To what extent do you require/rely on your customers to engage in co-production? What kind of training may be required to familiarise staff members/customers with the new service? Using the Service Talent Cycle as a guiding framework, design human resource strategies that can help move the firm into the Cycle of Success.)

Conclusion

(Summary reflection [with justifications and evidence] of the strengths and weaknesses of your proposed new service concept, and its feasibility or likelihood of success.)

The reports will be assessed based on the quality of the information presented in terms of depth, accuracy and relevance.