Marketing Question

ALL WORK MUST BE ORIGINAL AND MUST ONLY USE RESOURCES WITHIN THE TEXT GIVEN.
Identify the core problem or issue incorporating this figure from your text, Ch.1. It’s ok just to focus on the top 3 boxes below: what was wrong with Coke’s strategy? What happened with consumers making decisions? What was the outcome for the firm? Be sure to provide adequate SUPPORT with facts from the case.

Analyze the core problem you identified in Q1 through the lens of the Consumer Behavior concept: Consumer Involvement with the brand, Coke. How can we explain what happened in this case with Involvement? Be sure to SUPPORT your analysis with actual definitions, etc. from your lectures, text, other cases, etc. Hint: The lectures in Week 7 will be very helpful.
Suggested resolution and key takeaways. We don’t want to know what the company actually did to solve it, so don’t do research on this and present data or information on where they are now. Put yourself in the managers’ shoes at that time, without the benefit of hindsight now.