Marketing Concept Strategy Attractive Opportunity & Positioning Questions please answer the following questions briefly. No less than 3 sentences per quest
Marketing Concept Strategy Attractive Opportunity & Positioning Questions please answer the following questions briefly. No less than 3 sentences per question, Not more than 7 sentences per question. (PLEASE USE EASY VOCABS)1. Define the marketing concept in your own words as well as the way it is defined in literature review. How does this marketing concept relate to Customer Value, Social Responsibility and Marketing Ethics. Provide examples from the real world.2. Distinguish clearly between marketing strategy and a marketing mix. Provide at least 2 examples of real life companies each for marketing strategy and marketing mix. Also explain how target marketing is different from mass marketing. How does target marketing applies to marketing strategy and marketing mix. Provide lots of examples3 .Distinguish between an attractive opportunity and a breakthrough opportunity. Give examples. Comment on Four basic types of opportunities – Ansoff’s product – market expansion grid. Give examples of each of these opportunities.4. What is Positioning? What is USP? Do you think that these two are related – why and how? Explain with examples. Explain with examples, how positioning analysis can help a marketing manager identify target market opportunities.
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