Pick a brand, develop 2 advertisements for this brand to run on social media. -First, figure out the campaign goal – explain what that is. One ad should be your “control” and the other ad should be a concept you are testing – Explain visually what’s going on with the ads -Figure out Text / CTA for the ads Call up 6 of your friends/family members, explain both ads to them. Find out which concept/ad they like the most. Write about your findings. Explain feedback from your friends about both ads.