Local Motors

Local Motors have been described as being at the forefront of co-creation.

Outline what they currently do and analyse their approach using relevant theoretical concepts and models.

Using clear examples, relevant theory and management frameworks, critically explore the relevance of Local Motor’s approach to co-creation to firms in one or more other markets.

CB724 2019/20 Assessment 2

Assignment Brief &Possible Report Structure

A             Assignment Brief(3500 words)

Local Motors have been described as being at the forefront of co-creation.

Outline what they currently do and analyse their approach using relevant theoretical concepts and models.

Using clear examples, relevant theory and management frameworks, critically explore the relevance of Local Motor’s approach to co-creation to firms in one or more other markets.

Submitted: by 12 noon via Turnitin,Wednesday of Week 24 (April 1^st2020)

B             Possible Report Structure

• Introduction to report and the shifts in innovation (possibly 500 words)

• Introduction to Local Motors(possibly 250 words)

        To include:

Overview of Local Motors as a relatively new firm operating in B2C markets specializing in vehicles;

        Scale and nature of market in which they operate (e.g. sales, volumes, demographics);

How new products and services were typicallycreated in that market prior to co-creation;

• Description and analysis of Local Motors’ use of co-creation (possibly 2250 words)

        To include:

        Overview of Local Motors’ activity in this area;

Examination of what this group (enthusiasts) offerLocal Motors in terms of skills, abilities, etc;

        Scale and nature of this phenomenon, and how it has impacted on Local Motors’ operations

Detailed analysis of this new form of innovation using relevant theoretical frameworks and concepts

4      Critical exploration of the relevance of Local Motors’ approach to co-creation to other firms in one or more other markets (possibly 750 words)

To include:

Scale and nature of the other firm(s) being cited, and how Local Motors’ experience may be relevant (or not)

Detailed analysis of this new form of innovation using relevant theoretical frameworks and concepts

5  Conclusions(possibly 250 words)