Liberty University Marketing and Supply Chain Management Paper As you read the journal article attached, remember the context of the MBA degree. The MBA is

Liberty University Marketing and Supply Chain Management Paper As you read the journal article attached, remember the context of the MBA degree. The MBA is a practitioner’s degree. The degree signifies that you can think, analyze, solve problems; and then communicate solutions to business executives effectively and efficiently. Your analysis of the discussion in the articles, their relationship to this course, and implications related to the each reading assignment will prepare you to communicate in this manner.

The Assignment:

Write a 900 word Journal Article Review (not including the title or reference page) on the article attached titled “Demand Chain Management: Enhancing Customer Lifetime Value Through Integration of Marketing and Supply Chain Management”. You must discuss how the theoretical model or treatment described in the article compares to the information discussed in your textbook. No more than 20% of each Journal Article Review may be quotations. You must reference the original article and the course textbook.

Each Journal Article Review must include these sections:

Title page
Article caption at top of first page of text (current APA style) to identify the article
Statement of the author’s purpose (at least 100 words submitted for this section)
Application of supply chain management theory relevant to article (at least 175 words submitted for this section)
Background of the issue (at least 175 words submitted for this section)
Managerial implications (2–3 paragraphs) (at least 350 words submitted for this section)
Summary (at least 100 words submitted for this section)
References (Current APA style)
Use 1 additional scholarly references in addition to the article provided

Criteria

Levels of Achievement

Content 70%

Advanced

Scholarly Research and Length

Obvious and intensive scholarly research with 900 words in total submitted

Author’s Purpose

Author’s purpose is clear and detailed with 100 words submitted

Background of the Issue

Background of the issue is discussed in strong detail with 175 words submitted

Application of Supply Chain Management (SCM) Theory

Strong application of SCM theory with 175 words submitted

Managerial Implications

350 or more words of direct advice to managers offered

Summary

100 or more words that concisely summarize article submitted

Structure 30%

Advanced

Title Page, Immediate Article Identification, References page

Title and references pages complete and properly formatted, article reviewed is immediately identified

APA Formatting

Few to no APA errors present

Grammar and Spelling

Few to no spelling/grammatical errors present