Kean University Females in Community Built Health Programs Essay Write 2 business letters from the choices below. Following the guidelines in your book,

Kean University Females in Community Built Health Programs Essay Write 2 business letters from the choices below.

Following the guidelines in your book, lecture and examples, write the letters in clear, straightforward, grammatically correct full sentences. Be polite and formal, semi-formal or conversational as the type of letter warrants. Make your content easy to digest and act upon. Consider and execute the appropriate use of logos, pathos and ethos.

Research companies for general understanding and vocabulary (or create one for this assignment) and write 2 of the following letters below. You can create your own topic detail and use fictitious recipients/readers. Be sure to use specific details in your message. Be creative. Describe/define the project or topic and make clear why you are writing to your reader. Include the correct format including addresses, date, salutation, body, conclusion and closing.

Write a letter to the new clients you have just been assigned to. You work in the product management department of a large electronic device and computer company.
Write a letter of complaint to your supplier about a recent shipment that went wrong. You work for a builder who needs the shipment to keep construction running on time.
Write a letter to the operations manager of your company who has omitted important procedures in operations. You work as a manufacturing operations analyst in an aerospace company.
Write a letter in response to the community-based health programs in your state demanding more resources for women. You work as a communications director in a large health care company.
Write a letter to employees in your region that need to undergo new cybersecurity training. You are a security architect in charge of creating and implementing secure cyberspace in a media company.
Write a letter to a sports data and technology company asking for financial proposals. You want to improve on your current technology that is used by your client sports teams to study their performances. You are a treasury and payroll accountant in a sports media and technology company that helps fans and teams get more out of their game experiences.
Write a letter to accompany your report on school suspensions and expulsions in your school district. You work as a data analyst in the Education Department of a medium-sized city.

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Letters
Letters
ENG 3090 Unit 3
Letters
In this unit we will work on this more formal form of business correspondence, the business letter, which may not
occupy as much of your time each day as emails but will, nonetheless, be a vital part of your skill set as a business
professional. While emails can be more conversational while still remaining relatively serious about the content and
matter of fact and concise in style, letters will require more of your best writing and rhetorical skills in order to
accomplish your goals and may require longer lengths and more detail. The style of writing in business letters is
more formal in word choice and sentence formation and may include greater stakes. A letter for employment
purposes, or a cover letter, that accompanies your resume must be persuasive but not pushy, showing the best you
have to offer by moving beyond the facts on your resume. Success with this letter will mean an invitation for a job
interview (very high stakes!).Another letter may serve as a legal document and can be signed in hard copy or online
with an electronic signature (high stakes and binding). In general, business people choose to write letters when they
need to document, inform or persuade in a more grand way than in an everyday email or memo, alerting the readers
that this message warranted an extended, sometimes more serious, approach. Business letters tend to be the ones
that enter a file of documentation for a project, transaction or deal.
Both online and hard copy letters follow the same format with the only difference being in the signature.
The entire business letter is done in a block style with no indentations. The left margin is blocked full left, but
the right margin can be left uneven depending on what will fit naturally on the line.
Use Times New Roman font in 11 or 12 point or other font sans serif (without the serifs or extensions on the
letters). These are considered more formal, readable, serious and business-like.
Avoid using graphics or other visuals that will detract from the seriousness of your message.
Use company letterhead (on hard copies or on a template on your computer).
Sign hard copies in blue so that your signature stands out from the black type face and shows that the
receiver has an original.
Your address, date, recipient’s address, salutation
Begin the email or letter with your return address single spaced; double space (or you can spread out further if your
letter is on the shorter side and it might balance the look of the page to have another line or two) and then write the
date (month day, year); double space (or more) and then write, using single space, the recipient’s(s’) full name with
title and complete name and address of the company; double space (or more) before the salutation. Stay formal for
the title in the recipient’s address and then use the same title with just the last name in the salutation. Begin with
“Dear” in the salutation and then use the appropriate title and last name: Ms., Mr., Dr., Professor, Dean, Vice
President, Congressman or other appropriate title with the recipient’s last name followed by a comma.
Opening paragraph
Your first paragraph is your chance to hook your reader. Make it user friendly, while remaining relatively formal,
getting right to the point, explaining clearly and concisely what you have to offer, what you need, what you wish to
convey, how to execute the deal, who should be involved, when you need a reply, when the business will be
transacted, where the reply should be sent (to whom), what money needs to be exchanged, why this need or offer is
important (context).
Once you have the reader’s attention, move on to the supporting details in the next paragraphs. Sentences should
not be more than 15 words long as a general rule, but paragraphs may vary from 4 to 10 sentences. Try to keep the
paragraphs of about equal length; when one is longer than another, it may appear to hold greater importance, even
if that is not the case. Break down key ideas into separate paragraphs. This will help organize the information in the
reader’s mind and help them moving forward with the business at hand. The wh- questions answered in the opening
paragraph will now be answered with more details. Engage your reader by using “you” or “your team” or “the
reader’s company’s name” relatively often. Don’t focus on your work or burden in the matter. Establish a sense of
cooperation or authority as appropriate according to the relationship between you and the recipient. You will need
phrases like, “This project must be completed by (date)” when writing to a subordinate, but you will not want to use
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that kind of language for a colleague at the same level as yourself. For those of equal position, write: “I would
appreciate your response by (date) in order that we can move forward with this project as scheduled,” for example.
Remember that the way you write and interact is a key part of how you are perceived; remember that you are always
making impressions and developing relationships with others in your writing correspondence. Build positive bonds
through business correspondence that will only benefit your future work together.
Logos
Business writing, like any form of serious writing, depends on rhetorical moves or strategies to create agency and
motivation. Logos is the logical manner in which you present your letter. Once you have provided context for the
business matter, you can move on to some rhetorical formats such as:
Following a time frame which moves chronologically forward makes a lot of sense in many cases. You might also
need to convince your reader of the effects caused by a particular agent or approach. Comparing old data to new or
projected data may help get the reader on board with making the changes you request or cooperation you need.
Ensuring that your letter moves logically from one paragraph to the next is essential. See the following websites for
help with using transitions:
Purdue OWL
Commnet Grammar
Ethos
You build your own credibility by the position you have attained and the way in which you interact with others. Ethos
moves beyond just title or degree; ethos is also your honesty, straightforwardness and integrity. Your business
relations must know that they can depend on you in order to want to continue doing business with you. Stick to
deadlines and respect others’ time frames as well. Compromise is often vital to your business success. Build a
community of supporters in the language you choose in your business letters and the ways in which you address
and deal with others.
Pathos
Obviously, the appeal or hook in the opening paragraph is a key place to show your enthusiasm and attention. You
also need to show that you understand (or desire) the role that your reader’s enthusiasm, attention and cooperation
play in the deal. This can be tricky because you can’t rely on exclamation marks or emojis but must approach the
matter in a way that shows positivity and excitement while also showing control. Businesses are first and foremost
concerned about their financial well-being, so focusing on that will make them happy. Appeals to justice,
responsibility and community are other emotive approaches you might need depending on your purpose for writing a
letter.
Here are instances in which you might choose to write a letter:
Introducing yourself – A letter may be the best bet when introducing yourself in a new position or responsibility. A
quick email when you are an unknown does not feel much better than a solicitation for business by phone or flyer. A
hard copy letter may be a visual reminder that may not be discarded as quickly as an email.
Making a request – A letter is more special than an email. When you need assistance or information, you might
appeal to your reader’s emotions by taking the time to do so in letter form. A quick email does not show that you
spent much time on the request, so why should your reader respond by offering even more of his/her time in
answering you?
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Pitching something – A new product or idea deserves its own platform. A letter might be just the thing. Addressing a
letter to a specific person and using their whole address means that you think the person deserves to have this
information.
Presenting formal applications – When you apply for a job or educational position, you must have a convincing cover
letter which clearly and enthusiastically presents your voice without being fawning or overbearing. Highlight
something in your resume that can come to life when written in narrative prose in your cover letter. Allow your reader
to hear and feel your voice and commitment to the job and discipline.
Saying thank you, I’m sorry or expressing sympathy – You should send a thank you letter after an interview, despite
how you think it may have gone. A letter of regret or failed attempt can mean a lot in continuing a business dealing.
Sympathy letters should be sent separately from any business matter that may arise due to an employee’s absence
following a death in the family.
Expressing appreciation – Letting someone know that you appreciate his/her help or business will go a long way in
maintaining relations. While most people pretend they don’t care about this type of letter, they will probably
remember that you took time in your busy schedule to provide this kind of support.
Congratulating someone – This is an expected social convention that helps show your human side in the business
world. You are sincerely happy that the recipient has made a significant achievement, and you are taking the time to
recognize her/him. If the roles were reversed, you would appreciate notice from those around you too!
Documenting for legal purpose – Any business transaction involving the exchange of money or goods may need to
be documented in a formal business letter in addition to contracts, etc. Any job related business – a job offer,
promotion, reappointment, etc. – may still be sent in hard copy to your home.
Seeking redress – When you believe you have been treated wrongly or unfairly, a formal letter is your best strategy.
The formality of writing a letter speaks for the gravity of the request for resolution.
Expressing opinions and concerns – These may include individual or business letters to the editor or other public
news forums and letters to organizations, legislatures, etc. These serve the purpose of making the reader aware that
concerns are out there regarding their practices and the impact they may have on society.
Inspiring people to care – A letter shows that you took the time to write an appeal to a cause you believe in. This may
be done in hard copy, by email, on blogs or other social media. If you want to share the letter in your business
setting, be sure to check with your Human Resources department first on guidelines for how to distribute this
information.
Valuing privacy – Remember that letters sent through the postal service are subject to privacy laws. If the information
you need to convey is of a private or delicate nature, take the time to write a letter and send through the mail. The
information will be protected, and your recipient will know that you care.
Another book that might prove useful is:
Wilson, Kevin and Jennifer Wauson. The AMA Handbook of Business Documents: Guidelines and Sample
Documents that Make Business Writing Easy. NY: AMACON, 2011.
This guidebook lists types of business documents with the specifics of composing each. This book would be a useful
addition to your business library.
(CSLO 2, CSLO 3, CSLO 4)
References
Canavor, Natalie. (2017). Business Writing for Dummies 2nd ed. Hoboken, NJ: John Wiley & Sons.
Sample Letters. Purdue Online Writing Lab. Retrieved from: https://owl.english.purdue.edu/owl/resource/653/02/
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Formal Letter Examples and Samples. Examples.com. Retrieved from: https://www.examples.com/business/formalletter.html
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