HBMSU Innovation Strategies: The expanding door that fights parcel thieves Please see the attached document and watch the mentioned video to answer the fol

HBMSU Innovation Strategies: The expanding door that fights parcel thieves Please see the attached document and watch the mentioned video to answer the following questions: 1- What type(s) of Innovation as per Doblin’s framework are present in the expanding door innovation. 2- How may an Innovator create and capture value from such an Innovation? Discuss who could be he potential customers for the innovation? 3- What different types of IPR should the Innovator protect? 2. Use your own words for answering the questions. Marks will be awarded for critical thinking
and originality of thoughts linking theoretical concepts you learnt in the course to the actual
context of the case, and for adequately justifying your arguments and recommendations.
3. Reference ALL your sources using Harvard system of Referencing . Do
NOT copy and paste from other sources, it will not earn you any credits.
4. You are required to use primarily materials provided in the case for your analysis, which you
may supplement with some secondary research about the related market in UAE.
5. Maximum word length including cover page, references, annexes and other information is 700
words. There will be a penalty of 1 mark for every 50 words above the word limit. Please do
not email me to ask for exception, as the same rule should apply to all for fairness. Instead, learn
to write concisely to convey your ideas and arguments.
7. You may raise any queries on the case study during our Virtual classes.
CES 2019: The expanding door that fights parcel thieves
CES is the world’s gathering place for all those who thrive on the business of consumer
technologies. It has served as the proving ground for innovators and breakthrough technologies
for 50 years -the global stage where next-generation innovations are introduced to the
marketplace. Owned and produced by the Consumer Technology Association (CTA), it attracts
the world’s business leaders and pioneering thinkers.
An innovation showcased at CES 2019 was a solution to parcel theft. In some countries, courier
companies often deliver parcels at the doorsteps of people as the latter are at work and nobody is
at home. Unfortunately, some thieves take advantage of the situation to steal these parcels. The
innovation described here was displayed in January at the CES tech expo in Las Vegas, and it
represents a solution to this theft problem.
The Innovation consists of an expanding door that locks away small parcels and calls the police
if larger ones are stolen. Its developers suggest the innovation is more secure than Amazon’s own
solution to the problem of parcel thieves. It looks a bit clunky and requires a fairly large hallway,
but Chris Fox tried out the invention to see if it worked in practice. Watch a demonstration at:
https://www.bbc.com/news/av/technology-46807384/ces-2019-the-expanding-door-that-fights-parcel-thieves
Source: BBC News, 09 January 2019.
QUESTIONS [20 Marks]
Despite her young age, your cousin Maysoon is an Innovation enthusiast. As you reach home
from work on a Monday afternoon, she is having coffee and cake with your sister and she gets up
to greet you warmly. She shows you the above article on her latest smartphone model.
Recognizing, your expertise in Innovation she wants you to explain a few concepts to her:
1
What type(s) of Innovation as per Doblin’s framework are present in the expanding
door innovation. (7 marks)
2
How may an Innovator create and capture value from such an Innovation? Discuss
who could be he potential customers for the innovation? (7 marks)
3
What different types of IPR should the Innovator protect? (6 marks)
© Dr Sanjai K Parahoo, HBMSU, Jan 2019.

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