Grantham Steve Jobs 2011 Documentary One Last Thing Rhetorical Analysis Worksheet Once you have already selected and viewed your documentary film at least

Grantham Steve Jobs 2011 Documentary One Last Thing Rhetorical Analysis Worksheet Once you have already selected and viewed your documentary film at least once, you will (1) have to have summarize its rhetorical situation (author, audience, message, context), (2) review the film and take notes observing the rhetorical strategies used in the film.

I HAVE ATTACHED MY FILM I CHOOSE IN THE PICTURE…YOU MUST STICK WITH THIS FILM

For the notes, I am assigning you this note-taking worksheet to record your observations and generate concrete examples for your analysis. Here, for example, is a completed worksheet done by a former student.

After you’ve completed the worksheet you will need to identify the FOCUS or THESIS of your analysis: HW#2.

THE WORKSHEET AND SAMPLE WORKSHEET ARE ATTACHED. You final worksheet should look like the sample RHETORICAL ANALYSIS WORKSHEET
RHETORICAL SITUATION
Title
Authors/Filmmakers
Exigence (Purpose…there can be more
than one purpose to a text)
• Actual Purpose: this is the
purpose you believe the author
had in mind when he/she
created the text.
• Stated Purpose: If different
from above, is the purpose
according to the text itself.
Message (Thesis)
Type of Argument
Audiences:
• Intended audience: this is the
audience for whom the text
says it is intended.
• Unintended: this is more like
the actual audience, since the
author cannot control who
reads/sees their text.
Rhetorical Strategy
Establishing ethos through visual
elements
Establishing ethos through audio
track
Example from the Film
Effect on Audience
Establishing ethos generally
Appealing to logos through
expert testimony
Appealing to logos through
qualitative data
Appealing to logos generally
Appealing to pathos through
visual elements
Appealing to pathos through
audio track
Appealing to pathos more
generally
Logical Fallacies?
OPPOSING VIEWPOINTS
What is/are the viewpoint(s) that the film is
arguing with?
How are the opposing viewpoints dealt with?
OTHER STRATEGIES
Speaker/Narration
Tone (of speakers, of narrator, of the film)
Organization/Sequence of argument
Types of evidence and how it is presented
Camera Use (angles, close ups, etc.)
CRITICAL RESPONSE
In the box below, write a short paragraph that responds critically to the source. If you disagree in some
way with the source, explain exactly how and why. If you largely agree with the source, explain why
but also discuss the limits of its argument: Why might someone legitimately disagree with it? Under
what conditions might the argument not apply?
RHETORICAL ANALYSIS WORKSHEET
RHETORICAL SITUATION
Title
Hot Coffee
Authors/Filmmakers
Susan Saladoff (director)
Exigence (Purpose…there can be more
than one purpose to a text)
• Actual Purpose: this is the
purpose you believe the
author had in mind when
he/she created the text.
• Stated Purpose: If different
from above, is the purpose
according to the text itself.
To examine the rise of tort reform legislation and its impact
on the civil justice system.
Message (Thesis)
Corporations have repeatedly attempted to restrict the
public’s access to the civil justice system by employing
methods such as media manipulation, damage caps,
interference with judicial elections, and forced arbitration.
Ethos, Pathos, and Logos
Type of Argument
Audiences:
• Intended audience: this is the
audience for whom the text
says it is intended.
• Unintended: this is more like
the actual audience, since the
author cannot control who
reads/sees their text.
Intended: Any citizen that is civilly engaged, especially those
who are uneducated about the issue of tort reform, and
those that believe that cases like Stella Liebeck’s are
frivolous.
Unintended: Viewers of documentaries and those with
access to an online streaming or video rental service, as the
distribution of the film was limited.
Rhetorical Strategy
Establishing ethos through
visual elements
Example from the Film
Images of court files,
newspaper stories, and folders
filled with various documents
Effect on Audience
Gives the impression that the
film is exhaustively researched,
as if the filmmakers have read
all of these documents and have
distilled the truth from them.
Establishing ethos through
audio track
Voiceover from legal experts,
opinions from regular citizens,
and testimonials of victims.
The inclusion of legal experts
aids in establishing the
credibility of the author.
Inclusion of regular citizens and
victims helps create a sense of
inclusiveness and builds trust
with the audience, as they
identify with figures in the film.
Creates a tone which is
authoritative but highly
relatable and entertaining. The
film delivers information which
could otherwise be alienating in
an inclusive and absorbing way.
Establishing ethos generally
Use of pop culture images,
news footage, and regular
citizens mixed with expert
testimony and investigation of a
complex issue.
Appealing to logos through
expert testimony
Several highly authoritative
experts are featured
throughout the film, but their
interviews are edited and
broken into digestible sound
bites.
Helps explain the argument in a
clear and concise manner,
providing good information
without overloading the viewer
Appealing to logos through
qualitative data
Statistics or situational
outcomes shown on full screen
black background, usually to
bookend a specific point the
film is making.
Appealing to logos generally
The film is primarily an appeal
to logos. Structurally it is laid
out like a court case. The acts
are divided into “exhibits”, etc.
Provides the audience a
moment of pause from the
visuals of the film while
reinforcing data that supports
the film’s message. Almost as if
a “correct answer” is being
provided to a question that the
film is posing.
The film aims to make a “case”
(perhaps more literally than
other films in this instance) that
companies are corrupting the
civil justice system. It is
effective in laying out its
evidence, and even in
summoning witnesses in the
form of victim testimonials.
Appealing to pathos through
visual elements
Images of damages suffered by
victims. Examples include coffee
burns and oxygen deprived
babies.
Provokes an emotional
response in the audience and
encourages them to connect
with the victims as people,
rather than just considering the
legal details of their cases.
Appealing to pathos through
audio track
Appealing to pathos more
generally
Dynamic instrumental
soundtrack which sets a fast
pace and underscores
particularly emotional
moments, especially the film’s
conclusion
Personal stories of the film’s
featured victims, such Jamie
Leigh Jones’ recounting her
rape.
Serves to add more emotional
weight to intellectual
arguments and help prime in
the audience into a persuasive
state.
Really helps to shift the
argument away from abstract
facts and trends, and humanize
the actual victims of tort
reform. It gets the audience
emotionally invested and
demonstrates the film’s
argument on a personal scale.
Logical Fallacies?
The film could be said to promote the idea that
there are no frivolous lawsuits, that all claims
brought against companies are valid. This is
untrue, and damage caps and forced arbitration
do have a logical place in some situations.
OPPOSING VIEWPOINTS
What is/are the viewpoint(s) that the film is
arguing with?
That there are a large number of frivolous
lawsuits brought forth by individuals that wish to
exploit companies for financial gain.
How are the opposing viewpoints dealt with?
There is one featured interview with a
representative from The American Tort Reform
Association, who represents the opposite side of
the film’s message. Mostly this viewpoint is
portrayed as one that was manufactured
intentionally by the media to further the interests
of tort reformers.
OTHER STRATEGIES
Speaker/Narration
Narration comes only through periodic “black
screen” quotations, usually stating facts and
statistics.
Tone (of speakers, of narrator, of the film)
The tone is a serious and slightly ominous one,
with some lightheartedness provided through the
use of pop culture clips (i.e. the Seinfeld clip that
opens the film).
Organization/Sequence of argument
The Stella Liebeck case is used a through line in
the film and the three featured examples of
tactics that corporations use to restrict access to
the courts are presented as three additional
“exhibits”.
Statistics and expert testimony are used to
illustrate facts, while evidence of the impact on
people’s lives is shown through documentary
footage and personal stories of victims.
Types of evidence and how it is presented
Camera Use (angles, close ups, etc.)
Slowing zooming in on still photos. Lots of close
up footage of headlines and documents.
CRITICAL RESPONSE
In the box below, write a short paragraph that responds critically to the source. If you disagree in
some way with the source, explain exactly how and why. If you largely agree with the source, explain
why but also discuss the limits of its argument: Why might someone legitimately disagree with it?
Under what conditions might the argument not apply?
I largely agree with the film but recognize that it, like most documentaries, is inherently biased. Not
much is presented from the opposing viewpoint of the film, and what is included is often dismissed
quickly or followed by an opinion or example to refute it. I believe that the media has overplayed the
amount of frivolous lawsuits, but I also believe that some civil suits must be frivolous and exploitive in
nature. I think the film makes a great argument that the justice system has been corrupted by
corporate interests, but that it is at times guilty of the kind of oversimplification that undermined the
Liebeck vs. McDonald’s case.
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In Steve jobs, 2011 documentary, one last thing, the
director has explained how his imagination, talent,
and style have significant influences on people’s lives.
This film is a tribute to the Apple co-founder and CEO.
The job was able to change many things like how we
communicate, work and interact among
ourselves. The through-line of the films involves Jobs’
career course along with the growth of his
unforgettable product presentations. This film is a
look at how Job pursued his passions and brought
changes to the entire world.
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The through-line of the films involves how Steve Jobs’
has brought many innovations such as mobile,
computers, movies and music. His greatest legacy was
the principles that resulted in his success. Job argues
that we should do what we love. He insisted that
people with passion could bring much change to the
world. To him, passion was all he needed for his
success. Job argued that we should put a dent in the
world. He stated that the power of vision is
everything.
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Through the film, it is evidenced that Steve Job argues
that we should make connections. He believes that
creativity plays a significant role in connecting many
things. Job always was selling dreams rather than
products. He understood his clients and he knew that
tablets would not capture customers’ imagination if
they were complicated.
References
https://www.dailymotion.com/video/x19sjza e
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